Home  Aug 09 Wright Angles |
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Wright Angles: Give Personality Freedom
August 11, 2009 |
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by Brian Wright
Instead of putting your personalities on a format railroad track, put them on a format stage to operate on.
It's amazing what a personality can do with a certain amount of freedom, when they understand what the format is designed to do. | |
Wright Angles: Don't Just follow the Footsteps
August 4, 2009 |
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by Brian Wright
Dancing instructors sometimes put foot-shaped stickers on the floor, in a designed pattern, to teach people what steps to take in order to learn a dance.
But, as you might suspect, it takes more than simply following the pattern on the floor to become a dancer. You would have to learn how to gracefully negotiate each step and commit it to memory before you would even think of performing in front of an audience.
Radio formats are a lot like the foot-shaped stickers on the floor, many announcers simply follow the steps, without understanding their purpose and how to make their actions come to life. |
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© 2009 Copyright Audience Development Group
Naples, FL
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