We’re in the business of meeting needs. And business is sensational.
From coast to coast in Top 50 markets or market 150, ADG has emerged as radio’s most successful multiple format cluster specialist. Our magna carta calls for a strategic and tactical system of developing music architecture, imaging, and talent development. Virtually everything is customized to available research, market fingerprint, opposition forces, and company scope.
Client Feedback
Thanks for all you’ve done for us. There’s no question that thanks to Audience Development Group, Susquehanna is a better company.”
- David Kennedy, CEO Susquehanna Communications
You are among the very few in our business who truly “get it.”
- Ed Christian CEO, Saga Communications
I’ve worked with a lot of consultants. Audience Development Group is a cut above. Thanks for all you do for us.
- Kevin LeGrett Regional President, Citadel Communications
Long before the word "strategy" became a consulting catch phrase, ADG
was developing market-centric systems in audio architecture, talent
development, and user centered imaging for their successful partners.
I consider myself fortunate to have been one of those partners tutored
by ADG for over 15 years.
- TJ Holland, Operations Manager - Susquehanna Broadcasting, WARM 98 and MOJO 94.9 Cincinnati
You guys inspire me! Your ability to articulate ideas is second to none.
- John Sebastian
Some think with tradition. Our team members and alumni have been required to think innovation.
Borrowing from Wayne Gretzky, Audience Development Group believes it’s not enough to skate to where the puck lies—instead, we skate to where the puck is going. This means starting every project or relationship with the premise that as programming advisors, we need to work from the business-plan-back, as opposed to coming from the music computer-forward.
Most competent programmers can improve ratings, given adequate time and resources. Audience Development Group knows that the real “number one station” is the top biller. Thus, everything we do begins with these questions:
*What is your desired financial outcome from this strategy?
*What resources and operating scope is required?
*Does the plan meet the time/return continuum?
As a new dawn is breaking in media’s economic reinvention, Audience Development Group is attracting admiring glances from ownerships and their leaders who accept the need for a complete, multiple format one-culture: one-expense with one synergistic outcome that comes from the heart of your business plan then flows to your brand extremities in a coordinated cluster attack. When you’re in a ratings war, it’s best to aim high.
Everyone in radio talks about brands and branding. Like “positioning” which preceded it, “branding” is an active verb that implies a process: critical thinking into strategy, strategy into tactics, tactics into execution, with consumer reaction as a result. This is a refined scenario that only occasionally takes place across the radio landscape, thus making “branding” a passive noun.
Client Partners
