Home  November 09 Wright Angles |
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Wright Angles: How About Hyping Your Listeners
November 17, 2009
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by Brian Wright
It's easy for a radio station to over-hype itself BUT it's practically impossible to over-hype your listeners!
How many times have you ever heard a promo on a radio station that is all about a specific station listener? Never? Why not spend some time profiling various listeners from your database on the air in the form of promos?!
Then you can tag each promo by saying, "...and proud to be a member of the 101 WADG Listener Family!" Into a song. How unique would that be?
| Wright Angles: You Might Be Surprised
November 10, 2009
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by Brian Wright
Listeners usually talk about the little things you do. Many times personalities will choreograph elaborate comedy bits only to hear their listeners talk to them about something completely different that was usually something short and spontaneous.
Take less time laboring on the big bits and spend that time mastering the small connection point. That's what really counts when it comes to listeners.
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Wright Angles: Was it Memorable?
November 3, 2009 |
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by Brian Wright
What was your morning shows "Memorable Moment" this morning?
........If it doesn't come to you right away it means that they didn't have one.
Your morning show's goal should be to have at least one memorable moment. It can be just about anything, from a very funny audience interaction to something very serious but they have to have one. | |
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© 2009 Copyright Audience Development Group
Naples, FL
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