Wright Angles:  Ready for the TRUTH? October 27, 2009   by Brian Wright    Here's the truth: What helps your station grow is to have on-air personalities who love to emotionally connect with their listeners every time they open their microphone. You need to surround yourself with people like this. Having a great voice is nice BUT if that's all there is, you will not reach your audience potential.   Wright Angles:  Don't Neglect #3 October 20, 2009   by Brian Wright   Audience Development Group has always talked about the need to win with all three of your client-groups: Your Audience Your Advertisers Your Employees Many do a good job with the first two, but number three is often left in the dust. If you do not win with all three client groups, you simply will not maximize your audience potential.     Wright Angles:  Big Branding Ideas for the Nano October 13, 2009

by Brian Wright    Ways to put your station brand name in the new iPod Nano you give away. Put your logo on the welcome screen. Put your vinyl wrap logo on it. Include a video welcome from your staff. Include an audio file where your morning show gives the iPod winner their own Free Money PIN To Win number. Tell them to listen at various times to win. Provide existing iPod owners to download their own Free Money PIN To Win from your website. Invite people to send in their video and pictures they have taken with their iPod to create your own social network.

Wright Angles:  Are You Worth Following? October 6, 2009
	by Brian Wright   What do the people you work with really want? The first thing is that they want a good relationship with their leader.   People do not quit companies, they quit their leaders.   About 70% of all people who quit their jobs say it was because of their boss. Excellent leaders have about and 11% chance of losing a good employee. A poor leader has about a 40% chance.