Home  Sept 09 Wright Angles |
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Wright Angles: Do You Promote Well?
September 8, 2009 |
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by Brian Wright
Many radio stations spend a great deal of time perfecting their presentation of proclamations, but fewer are concentrating on being locally compelling--by talking about things the audience is actually interested in.
At some stations, we put all promo material as a stand-alone feature inside of a jingle donut, between two hit songs. This means all other breaks must contain interesting content, directly aimed at communicating with the listener, with no liner cards. What a difference this makes!
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Wright Angles: How Relevant is Your Station
September 1, 2009
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by Brian Wright
Google/YouTube is coming out with a new feature called "News Near You." It is their effort to become more relevant on a local level for their consumers.
This is something that many radio station are not focusing on, even though they say they are. I suggest that you use this new service to help you stay locally fresh and compelling.
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© 2009 Copyright Audience Development Group
Naples, FL
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