ABOUT US
Audience Development Group Helps You
Get Better Cluster Ratings
» If Radio was football, Audience
Development Group would be your "offensive coordinator." We help you
analyze your competition, your own assets fixed and human, your business plan,
your music architecture and your branding strategies, coalescing in a
coordinated cluster attack.
» We start by listening to you, breaking
down the "game film" of format competition, assessing the competency of your
rivals, and piecing together the components of winning.
» We learned our craft in the heat of
competition. Our principle and managing partner bought and operated his own
successful radio stations, each ranked at or near the top in ratings and
revenue. And in today's cluster environment, we accept that every day can be a
crisis,
money is always short, and deadlines for results arrive every 24 hours. Unlike
some other firms, we plan intensively, communicate crisply, return all calls
same-day, and turn your reports around within 72 hours. Its not easy, but its
what got us here.
» Our skills are different too. When your
music architecture's right, we're only getting warmed up. We spend inordinate
hours reviewing your total station: talent development, morning show coaching,
brand and sonic packaging. And with our unique integrated multiple format
capabilities, you get a holistic, multiple format, one-cost / one-culture
cluster relationship.
You also get big victories, even when the odds are long.
» The right people, the right tools, in one
tool box. From weekly music intelligence, quarterly catalog sorts, unlimited
phone access, and what we call, the "Readiness-to-serve." This is Audience
Development Group's promise of "good enough is never good enough" and the
ultimate expression of the and-then-some manifesto.
We proudly own no cookie cutter.
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