Accentuate the Listener’s Lives

Wright Angles

100_100_brianby Brian Wright


I believe we need to change our thoughts about the way we image our stations as well. For years we have used listeners to accentuate our stations. I believe we need to change that so our radio stations accentuate our listener’s lives instead. In the long run, this will build deep and long lasting relationships with our audience. These relationships will far out live the thin associations we get from hype.


Brian Wright
Audience Development Group