We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

Articles

The Midweek Motivator – Complacency

Each Success Only Buys A Ticket To A More Difficult Challenge So many opportunities, so much competition in any field of recognized endeavor ultimately leads us to the proverbial fork in […]

Read more

The Robinson Report – Additive – Is Subtractive

You run across it every day. The bloated Mission Statement – the prolonged podcast. Internet articles that are much longer than needed. Media brands with many – not one – […]

Read more

The Robinson Report – Fire Hose

“The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.”  -Charles Darwin Who has the time? Broadcasts – podcasts – bloggers – social media. In […]

Read more

The Robinson Report – 12 Notes

“Music is essentially 12 notes between any octave. It’s the same story told over and over. All any artist can offer the world is how they see those twelve notes.” -Bobby (Sam […]

Read more

The Robinson Report – The Black Mirror

“I am not the only person who uses his computer mainly for the purpose of diddling with his computer.” –Dave Berry The Black Mirror is a dark series – found on Netflix […]

Read more

The Robinson Report – The Interview

“Don’t ever do an interview – make it a conversation” – Advice Jack Parr gave to Dick Cavett It almost seems without effort.  His execution is flawless.And again this weekend. To watch CBS Sunday Morning’s […]

Read more

The Robinson Report – Different

“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever […]

Read more

The Robinson Report – The Road and The Race

We are not living in a world where all roads are radii of a circle and where all, if followed long enough, will therefore draw gradually nearer and finally meet […]

Read more

The Other Problems with Commercials

NuVoodoo does some of today’s most impactful Radio analysis. We routinely quote Carolyn and Lee. In a recent Midweek Motivator (Audience Development Group’s weekly think-essay) we addressed creativity in crisis; […]

Read more

Our colleague Mark Ramsey via All Access tells it plain and unvarnished.

  Our colleague Mark Ramsey via All Access tells it plain and unvarnished. Our work in PPM markets underscores the tenuous challenge for stations vis-à-vis panelists and households. MARK RAMSEY […]

Read more