We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

Articles

Important Developments – From RRC, Nielsen Streaming Enhancements

There’s still work to be done:  Nielsen’s software application (SDK) is in Beta Test, but after months of development, the company believes it has a working solution for capturing streaming […]

Read more

Building A Franchise

In the heat of the NFL championship run we gain insight as to how winning teams are built. The parallels to Radio are obvious and adaptable if you’re interested. Radio […]

Read more

Biology 101

Living entities either grow or they die. There is no stasis aside from cryogenic suspension. It’s a new year and convention has it we’re supposed to make resolutions, turn the […]

Read more

Flying for the Holidays?

ADG colleagues have flown somewhere around the 250,000 mile mark in 2014. Regrettably none of the miles have been on South Africa’s Kulula Airlines, manned with capable crews replete with […]

Read more

New Nielsen Study Categorizes Audio

Audio Consumers Based On % of Population Audio is an integral part of the daily lives of most Americans. According to NIELSEN’s “Audio Today” report, more than 244 million of […]

Read more

The Brand Cycle

Radio is motion. You can’t freeze the ball (though some programmers seem to get stuck there). If you aren’t gaining listeners you’re losing them. You can’t win without your P-1 […]

Read more

Tragedy, Bravery, November

Around five on the afternoon of 10 November 1975 Captain Bernie Cooper was piloting his gigantic 700 foot cargo carrier Arthur M. Andersen in thirty-foot seas. He was concerned about […]

Read more

What Happens When You Only Listen to Your P1’s?

Courtesy of our colleagues Carolyn Gilbert & Lee Jacobs at Nu Voodoo If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is […]

Read more

Where Exactly Are We?

Ability is what you’re capable of accomplishing. Motivation determines how you approach your capability. Attitude determines how well you’ll do it. But here’s the conflict: Radio is as universal as […]

Read more

Greed Is Stealthy

Self interest is the enemy of all true affection. -Tacitus You’ve probably seen the nineties hit movie Wall Street either in its original run or on the plethora of movie […]

Read more