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The Robinson Report

The Robinson Report – Utility

It rings inside – like it was yesterday.  As a young talent and just off a record ratings book, the ‘consultant’ came to visit, and outlined that the big audience, […]

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The Robinson Report – Message

“Make it simple. Make it memorable. Make it inviting.”– Leo Burnett Your brand is messy. And – it’s not your fault. The human brain has  seven slots of short-term memory(give or take two […]

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The Robinson Report – The Jungle

 “You don’t have to be satisfied with America as you find it.You can change it.”– Upton SinclairThe Jungle  Budget time – 2021. Yes – Christmas decorations will hit Wal-Mart this month. And budget […]

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The Robinson Report – Mothership

Through Covid-19 and civil unrest, now – perhaps more than any other time in broadcast – it’s more important than ever to make a connection with your words.  We do […]

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The Robinson Report – Reception

“Your perception will determine your reception”  – Bernard Kelvin Clive  Elwood, Indiana.  A small town filled with Americana Values – tucked in the belly of The Hoosier State.  Also, home to […]

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The Robinson Report – Name

“Remember my name and you add to my feeling of importance” – Dale Carnegie  Covid-19 certainly has changed the networking game – If not all but canceled it.  Events will require masks […]

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The Robinson Report – Kaizen

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning”-Benjamin Franklin  If you are a writer – you’ve had Writer’s Block. The fix?  Write.  Your first […]

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The Robinson Report – Build Alliances

A refresher from when the world was different – January 2020.) Notice how, with little fanfare, artists have taken to aggressively building alliances with other media. Far beyond 15 years […]

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The Robinson Report – Spectacular

The Robinson Report – Spectacular

The human brain has around 7 slots of short-term memory at any given time, although my wife Monica will argue that I under-perform in this category.  Why Be Good When […]

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The Robinson Report – The Power Of We

Dear Kevin, “What lies behind us and what lies before us are tiny matters compared to what lies within us.” -Oliver Wendell Holmes Pandemic – Unemployment – Social Unrest – Recession. […]

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