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The Robinson Report

The Robinson Report – Coach

“There are no failures – just experiences and your reaction to them.” Tom Krause Here’s a stat you don’t hear every day. Most successful coaches have – a coach. The […]

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The Robinson Report – Ready?

“The best preparation for tomorrow is doing your best today”-H. Jackson Brown, Jr.  It happened again – just a few weeks ago.  A respected and trusted peer published a list […]

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The Robinson Report – “What’s Going On”

Messaging matters. Always has.    Here’s a clip from a 2007 New York Times article:  “Percentage of Tivo users who do not fast forward through commercials – 67%” (Tivo – remember that?)  […]

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The Robinson Report – Coat Of Paint

“Golf tips are like aspirin.  One may do you good.  But if you swallow the whole bottle you will be lucky to survive.” – Harvey Penick Legendary Golf Coach Talent […]

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The Robinson Report – Gold

“I am building a fire and every day I train, I add more fuel. At just the right time, I light the match – Mia Hamm Just over the weeks back, The […]

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The Robinson Report – Secret Weapon (Revisited)

“Great content is the best sales tool in the world.” – Marcus Sheridan The world is saturated with places you can curate your own playlist.  The three strategic (mostly) non-duplicable differentiators are simple:  1. Content (Music […]

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The Robinson Report – Not JUST Radio

“It’s easy to make a buck. It’s a lot tougher to make a difference.” –Tom Brokaw Sport Illustrated’s Rick Reilly’s Back Page stories are legendary.   Back Page narratives on the fringe of the […]

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The Robinson Report – Memorable

“Make it simple. Make it memorable. Make it inviting. Make it fun.” –Leo Burnett What makes a brand – unique?  What is the secret sauce that separates YOUR brand – from the competition?   It […]

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The Robinson Report – 7 Slots

The fight for the human mind has only increased exponentially. The human brain has seven slots of short-term memory (give or take two slots) at any given time.    Our job is to grab just […]

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The Robinson Report – Story

“As long as we are engaged in storytelling that move the culture forward, it doesn’t matter what format it is in.”  LeVar Burton June 17th, 2021. The US Open Championship is beginning […]

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