“One of the first rules of science – if somebody delivers a Secret Weapon to you, you better use it.” Herbert Simon Often times, we discuss what makes your brand ‘unique’. The […]
Read more →“In advertising, not to be different is suicidal” – Bill Bernback The clock is ticking. “SURVEY – 53% don’t watch any live TV ads” That is – during LIVE TV viewers are […]
Read more →“The New Year – full of things that have never been”– Rainer Maria Rilke From all of us at The Audience Development Group – the happiest of a New Year to you and […]
Read more →The year – 1989. As an Assistant Program Director, Music Director and Research Director in a three-way Phoenix Top 40 battle, my responsibilities included cultivating quality research, well-tested music and […]
Read more →“Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning” – Albert Einstein With the steamroller that is the digital age, we either get […]
Read more →“The difference between the almost right word and the right word is really a large matter – it’s the difference between the lighting bug – and lightening” – Mark Twain If you’re […]
Read more →“You put together the best team that you can with the players you’ve got, and replace those who aren’t good enough” –Robert Crandall – Former CEO/American Airlines Over a decade ago, […]
Read more →“Those who tell the stories rule the world” -Hopi American Indian Proverb This year all sorts of stories are being written. Covid – Election – Murder Hornets. And – at […]
Read more →“Golf tips are like aspirin. One may do you good. But if you swallow the whole bottle you will be lucky to survive.” Harvey Penick – Legendary Golf Coach Talent coaching is […]
Read more →It’s been over a decade. Still – the words hit below the belt. Voiceover legend Chuck Riley dead at 66. It probably shouldn’t have – he didn’t know me but I […]
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