Wright Angles

Meet the Listeners Where They Are

Last week we talked about meeting listeners where they are at. Well, many times they are at the grocery store, shopping for clothes or at the gas station. Why not […]

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Meet the Listeners Where They Are

It is probably true that the average person puts more of a conscious effort into determining what type of shoes, pants and socks to buy than what radio station to […]

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Announcers Mission Statement

A. To build CUME by attracting new listeners to my shift, while staying in the framework of the programming formatics. B. To build TIME SPENT LISTENING by compelling listeners stay […]

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Interactive Radio

Is your station focused on making announcements and proclamations or are you focusing on being an interactive social network. We all need to become much more interactive with our audience, […]

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Things Have Changed

For years we have used our listeners to accentuate our radio stations. It has always been about US. Starting today we need to change this. We need to accentuate our […]

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My Mom Can Help You Too

My mother has taught me many things over the years but the one thing that she taught me that has helped my radio career was to treat people like you […]

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Do You Believe In Miracles?

Many radio stations are still hoping for a miracle to happen that will put them at the top of the ratings. While it is true that miracles do happen, rarely […]

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Radio’s Growth Solution

We need to hold the innovators in high regard and reward and encourage the truly creative talent inside of our radio stations. If you can’t find any in your building […]

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Misguided Mornings

Many morning people are misguided from the very beginning by thinking that their goal is to do everything right. Their real goal should be to do the right thing. You […]

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Respect Your Listener

We cannot think of our listeners as numbers on a list or database dwellers. They are real people and need to be treated like you are when you walk in […]

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