Wright Angles

Misguided Mornings

We cannot think of our listeners as numbers on a list or database dwellers. They are real people and need to be treated like you are when you walk in […]

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Why Don’t We Like Our Listeners

Sometimes I hear radio personalities talk about their listeners in a not so positive way, especially after they just get off the phone with one. They seem to fail to […]

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Why Don’t We Like Our Listeners

Sometimes I hear radio personalities talk about their listeners in a not so positive way, especially after they just get off the phone with one. They seem to fail to […]

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Leadership

Leadership: There are hundreds of definitions of leadership yet there is still no clear understanding of what makes a great leader or a failed one. Consider this as you begin […]

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Talent Coaching

Talent coaching is a process not an event. The key to achieving greatness is a moving target in radio circles. What was good enough to bring greatness, in one era, […]

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Morning Show Goals

The morning show needs to be fully versed on what is expected on the show to fulfill the overall goals of the radio station. Primary responsibilities are: Build cume for […]

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The Importance of Branding

Forgetting the brand is the single most repeated error in morning radio. Most morning people don’t realize that they are in a battle for a listener’s memory and not necessarily […]

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Do Your Research

It could be said that a radio station can model themselves after other successful stations and don’t really need the research, but that would be wrong. Even the “chain/franchise” stores […]

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Making your station listener-centric!

Our level of success in reaching more people in the future will be proportionate to our ability to make our radio station(s) listener-centric! Music is very important but it is […]

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Accentuate the Listener’s Lives

I believe we need to change our thoughts about the way we image our stations as well. For years we have used listeners to accentuate our stations. I believe we […]

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