Meet the Listeners Where They Are

Wright Angles

100_100_brianby Brian Wright


It is probably true that the average person puts more of a conscious effort into determining what type of shoes, pants and socks to buy than what radio station to listen to. Radio people take offence to this because we are so close to it. This teaches us that we have to meet listeners where they are at, not where we think they should be.


Brian Wright
Audience Development Group