Misguided Mornings


Wright Angles

100_100_brianby Brian Wright

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Many morning people are misguided from the very beginning by thinking that their goal is to do everything right. Their real goal should be to do the right thing. You can hear this in many morning shows when they try to do too many things in one break, covering multiple thoughts that they believe their listener wants to know about. You have the best chance of having your listener remember and appreciate what you talk about when you talk about ONE item and making it very interesting. Each topic you add takes away from the bit.

Sincerely,

Brian Wright
Partner
Audience Development Group

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