Morning Show Goals

Wright Angles

100_100_brianby Brian Wright


The morning show needs to be fully versed on what is expected on the show to fulfill the overall goals of the radio station. Primary responsibilities are:

Build cume for the total radio station

Help define the total radio station (not just mornings)

Improve vertical (down the day) and horizontal (across the week)

Be the station’s first line of competitive-blocking. (If they’re doing something that shows competitive threat, you block it)

Be your stations front porch. If you can invite and attract listeners to “come in and sit a while,” they may well stay


Brian Wright
Audience Development Group