The Importance of Branding

Wright Angles

100_100_brianby Brian Wright


Forgetting the brand is the single most repeated error in morning radio. Most morning people don’t realize that they are in a battle for a listener’s memory and not necessarily their “real listening” When people get their diary or clip on their PPM, we live and die by OUR ability to get them to remember US! We recommend 40-50 station logo drops per hour. This includes jingles, phones, recorded liners and other production elements in addition to all live drops. In addition, brand all of our elements.


Brian Wright
Audience Development Group