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Articles

The Midweek Motivator – When It Isn’t Working, Fire Fairly

“Change” is a fact of life and business. No matter how diligent, how carefully you plan or how dedicated you are, your company won’t be a perfect place to work […]

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The Robinson Report – Memorable

“Make it simple. Make it memorable. Make it inviting. Make it fun.” –Leo Burnett What makes a brand – unique?  What is the secret sauce that separates YOUR brand – from the competition?   It […]

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The Midweek Motivator – Verbal Overshadowing

Psychologist Jonathon Schooler pioneered uncanny research on the effect of “visual recognition” and the subsequent impact on memory. Malcolm Gladwell’s classic book Blink revisited Schooler’s research and its impact on […]

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The Robinson Report – 7 Slots

The fight for the human mind has only increased exponentially. The human brain has seven slots of short-term memory (give or take two slots) at any given time.    Our job is to grab just […]

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The Midweek Motivator – Command Paralysis Revisited

Responsibility is directly proportionate to opportunity. Yet countless people fail in their leadership role because they hesitate; frozen by situational “what-ifs”. Reality: our true adversary is not simply our competitors, […]

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The Robinson Report – Story

“As long as we are engaged in storytelling that move the culture forward, it doesn’t matter what format it is in.”  LeVar Burton June 17th, 2021. The US Open Championship is beginning […]

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The Midweek Motivator – Remembering An All Time Great

It seems impossible a decade has passed since the world said goodbye to Lou Tice, one of Seattle’s favorite sons, one of America’s greatest teachers. If you’ve not heard of […]

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The Robinson Report – Silver Bullet

“Radio keeps looking at the music list for the answer.It ain’t there!”Legendary Programmer George Johns Sixteen years ago – this month – New York’s legendary CBS-FM flipped to a syndicated format.  […]

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The Midweek Motivator – Motivational Myths

We’ll likely hear the word “motivation” at least a hundred times this year. It’s among the most misapplied words and one of the most inaccurate concepts found in the lexicon […]

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The Robinson Report – Prep

“Failing to prepare is preparing to fail.” John Wooden We should have thought about it before.   There was never a need as all of our sessions are custom.   […]

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