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Articles

The Midweek Motivator – Choices…and The Class of 66

Fair warning; there’s not much motivation found in War. There’s a book in my library that had gone unread. I finally pulled it down and began reading Rick Atkinson’s remarkable […]

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The Robinson Report – Election Season

“If you don’t vote – you lose the right to complain”-George Carlin With few exceptions – like this past weekend’s Texas Congressional run-offs – election season is in the rear […]

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The Midweek Motivator – Lost in the Proverbial Field of Dreams?

Heard in halls and offices: “I don’t get it…this is a REALLY good product!” Somewhere today tormented radio managers and programmers wondering why the latest attempt to find a quick-strike […]

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The Robinson Report – Weeds (Revisited)

“Analyzing what you haven’t got as well as what you have is a necessary ingredient of a career.”Grace Moore – American Opera Star  Spring is the classic time of rebirth.   Lilies […]

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The Midweek Motivator – Can Radio Cope With Vulnerability?

A media company either grows or it withers. As programming consultants to radio companies around the country, regardless of market size the spectrum of problems and opportunities we engage range […]

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The Robinson Report – Three

You’ve had the call from a spoke in your networking wheel – it goes something like this: “I’m gonna need a new morning show”, they ask.  “Tell me what you’re […]

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The Midweek Motivator – Listener Reality versus Listener Fantasy

Even in Metered markets reality remains unchanged: Lifestyle dictates the amount of time a person devotes to radio listening as opposed to radio “trickeration.” How much time would we suppose […]

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The Robinson Report – Oprah!

“If something is wrong, fix it if you can. But train yourself not to worry; worry never fixes anything” – Earnest Hemingway During the Ken Burns documentary Hemingway – just […]

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Tomorrow Media – Rebranding? Go All The Way!

In a time like this the thought of rebranding a radio station strikes terror in the hearts of many market managers, sales managers, and program directors. Analyzing this, could it be […]

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The Midweek Motivator – The Shot

Gonzaga University is nestled in a picture-book setting; tucked into a perfect backdrop in Spokane, Washington. Massive evergreens and a lush rolling green campus welcome newcomers; few more profiled than […]

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