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Midweek Motivator

The Midweek Motivator – The Rule of Connection

When an inexperienced air talent wants to impress his or her listeners, they talk about themselves, their lives and their experiences. When a highly-rated personality wants to connect with you, […]

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The Midweek Motivator – The Main Thing

Among other accolades, Sarah Elizabeth Lewis is a faculty member at Harvard. A few years ago I was invited to one of her lectures and have thought of its relevance […]

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The Midweek Motivator – Listening Only To Your Cume?

As we watch industry ratings and read credible Radio pundits, we might accept this is a strange time to be in Spoken Word Radio. If you’re looking for Ratings performance on […]

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The Midweek Motivator – Think Weird, Mix It Up!

It’s not enough to hire a cool mix of cool staff members. Our objective is to stir them up, aiming to further energize our team within their designated assignments. Remember […]

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The Midweek Motivator – Let’s Get Creative!

Even when not on the air, Radio talent is essentially “right-brained”. We think in highly expressive context; words, tone, and pace. That’s the way it should be; much like actors, […]

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The Midweek Motivator – Jingles Dead? Hardly!

Worth retrieving, a while back Coleman’s John Boyne commented on the disposition that “jingles are passé.” It was a highly relevant piece based on fact and the human anatomy. Boyne […]

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The Midweek Motivator – Flying Lately?

Since founding our consultancy, Audience Development Group programming colleagues have flown well over two million miles! Fortunately none of those miles have been logged on South Africa’s Kulula Airlines. Traditionally […]

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The Midweek Motivator – “Pretty Good” is the Enemy of “The Best”

Patton once remarked, “The best is the enemy of good! A good plan, violently executed now, is better than a perfect plan next week.” Even today, War is a relatively […]

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The Midweek Motivator – Chasing Decisiveness

Recently this jarring headline floated through the corridors of American business: “Only 18% of AllManagers Are Truly Qualified”. Okay, let’s presume that’s wrong; instead let’s be blindly optimistic in defiance […]

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The Midweek Motivator – Those Guys Had All the Fun

It seems hardly possible forty-two years ago two mavericks created ESPN. It started in Connecticut where some guys launched a new channel stiffly named, “Entertainment and Sports Programming Network.” Today, […]

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