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Midweek Motivator

The Midweek Motivator – Choices…and The Class of 66

Fair warning; there’s not much motivation found in War. There’s a book in my library that had gone unread. I finally pulled it down and began reading Rick Atkinson’s remarkable […]

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The Midweek Motivator – Lost in the Proverbial Field of Dreams?

Heard in halls and offices: “I don’t get it…this is a REALLY good product!” Somewhere today tormented radio managers and programmers wondering why the latest attempt to find a quick-strike […]

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The Midweek Motivator – Can Radio Cope With Vulnerability?

A media company either grows or it withers. As programming consultants to radio companies around the country, regardless of market size the spectrum of problems and opportunities we engage range […]

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The Midweek Motivator – Listener Reality versus Listener Fantasy

Even in Metered markets reality remains unchanged: Lifestyle dictates the amount of time a person devotes to radio listening as opposed to radio “trickeration.” How much time would we suppose […]

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The Midweek Motivator – The Shot

Gonzaga University is nestled in a picture-book setting; tucked into a perfect backdrop in Spokane, Washington. Massive evergreens and a lush rolling green campus welcome newcomers; few more profiled than […]

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The Midweek Motivator – Taking the Choke

No matter our role, regardless of “rank” we’ve lived a year of Covid. Lest you read the following perspective as insensitive or callous, please don’t. No serious American would downplay […]

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The Midweek Motivator – Really, Has It Been A Year?

Andrew Curran and DMR Interactive remain one of our most respected colleagues. A few days ago Andrew shared an advance of his column: “An Open Letter to Radio.” Here are […]

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The Midweek Motivator – Channel Capacity and the Rule of Seven

In order to improve cognition, it’s helpful to know more about the mind’s wiring. In cognitive psychology there is a concept that refers to the quantity of space in our […]

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The Midweek Motivator – Memory We Don’t Remember

Have you ever been at a social gathering where you’re clustered in a corner with a few colleagues? Ambient music is playing and several groups of friends are spaced around […]

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The Midweek Motivator – Leadership Autopsies

The Covid conflagration has unleashed a cornucopia of lessons on leadership. Some have used it as a platform for progress, others as an artificial process suggesting their teammates “have their […]

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