There are enough sports clichés to fill the Rose Bowl. Most of them trample the obvious and are frequently heard from “tier-4” announcers at the Captain Crunch Bowl. You may […]
Read more →In a recent conversation with a regional manager one question jumped out: “how can we cut the bonds of company tradition in order to outpace our competitors?” In a time […]
Read more →“Golf tips are like aspirin. One may do you good. But if you swallow the whole bottle you will be lucky to survive.” – Harvey Penick Legendary Golf Coach Talent […]
Read more →How many “transformational leaders” can you name? Better yet, have you worked for any? And while you’re thinking about it, how many “cult brands” can you name? Once past Apple, […]
Read more →“I am building a fire and every day I train, I add more fuel. At just the right time, I light the match – Mia Hamm Just over the weeks back, The […]
Read more →They would have us believe that life and time run in one long continuous string. But it’s not really true you know. There are only “moments.” They define us, they […]
Read more →“Great content is the best sales tool in the world.” – Marcus Sheridan The world is saturated with places you can curate your own playlist. The three strategic (mostly) non-duplicable differentiators are simple: 1. Content (Music […]
Read more →“It’s easy to make a buck. It’s a lot tougher to make a difference.” –Tom Brokaw Sport Illustrated’s Rick Reilly’s Back Page stories are legendary. Back Page narratives on the fringe of the […]
Read more →“Make it simple. Make it memorable. Make it inviting. Make it fun.” –Leo Burnett What makes a brand – unique? What is the secret sauce that separates YOUR brand – from the competition? It […]
Read more →The fight for the human mind has only increased exponentially. The human brain has seven slots of short-term memory (give or take two slots) at any given time. Our job is to grab just […]
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