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The Robinson Report

The Midweek Motivator – Leaving Footprints

There are enough sports clichés to fill the Rose Bowl. Most of them trample the obvious and are frequently heard from “tier-4” announcers at the Captain Crunch Bowl. You may […]

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The Midweek Motivator – Radio’s Leaders Leading Leaders

In a recent conversation with a regional manager one question jumped out: “how can we cut the bonds of company tradition in order to outpace our competitors?”  In a time […]

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The Robinson Report – Coat Of Paint

“Golf tips are like aspirin.  One may do you good.  But if you swallow the whole bottle you will be lucky to survive.” – Harvey Penick Legendary Golf Coach Talent […]

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The Midweek Motivator – Are You A Transformational Leader?

How many “transformational leaders” can you name? Better yet, have you worked for any? And while you’re thinking about it, how many “cult brands” can you name? Once past Apple, […]

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The Robinson Report – Gold

“I am building a fire and every day I train, I add more fuel. At just the right time, I light the match – Mia Hamm Just over the weeks back, The […]

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The Midweek Motivator – If You Don’t Make Waves, You’ll Drown

They would have us believe that life and time run in one long continuous string. But it’s not really true you know. There are only “moments.” They define us, they […]

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The Robinson Report – Secret Weapon (Revisited)

“Great content is the best sales tool in the world.” – Marcus Sheridan The world is saturated with places you can curate your own playlist.  The three strategic (mostly) non-duplicable differentiators are simple:  1. Content (Music […]

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The Robinson Report – Not JUST Radio

“It’s easy to make a buck. It’s a lot tougher to make a difference.” –Tom Brokaw Sport Illustrated’s Rick Reilly’s Back Page stories are legendary.   Back Page narratives on the fringe of the […]

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The Robinson Report – Memorable

“Make it simple. Make it memorable. Make it inviting. Make it fun.” –Leo Burnett What makes a brand – unique?  What is the secret sauce that separates YOUR brand – from the competition?   It […]

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The Robinson Report – 7 Slots

The fight for the human mind has only increased exponentially. The human brain has seven slots of short-term memory (give or take two slots) at any given time.    Our job is to grab just […]

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