The Robinson Report

Superior leaders in business (media included) believe in recognizing the crucial difference between “strategy” and “tactics.” Even in 2022 many successful generals, admirals, CEOs and department heads recognize the value […]

ev-o-lu-tion – the gradual development of something, especially from a simple to a more complex form Stefani Joanne Angelina Germanotta was an accomplished vocalist and pianist, having studied at the […]

The feedback we receive year-round from our Audience Development Group posts are both rewarding and humbling. We hear from group VP’s who share our columns company-wide. Programmers who post relevant content in […]

“When you arise in the morning, give thanks for the food and for the joy of living. If you see no reason for giving thanks, the fault lies only in yourself” –Tecumseh […]

When we defend our position on a controversial subject, exactly what are we defending? We spend so much time justifying the past and an inordinate amount of time defending the […]

“We are shallow because our media are so horribly shallow.  Every morning, I peruse the newspapers and there is so little to read in them.  It is the same with […]

“We expect to win, we expect to compete and we expect to put a product out on that field that all of you can be proud of.” John Mozeliak A week back, the […]

“There are no failures – just experiences and your reaction to them.” Tom Krause Here’s a stat you don’t hear every day. Most successful coaches have – a coach. The […]

“The best preparation for tomorrow is doing your best today”-H. Jackson Brown, Jr.  It happened again – just a few weeks ago.  A respected and trusted peer published a list […]

Messaging matters. Always has.    Here’s a clip from a 2007 New York Times article:  “Percentage of Tivo users who do not fast forward through commercials – 67%” (Tivo – remember that?)  […]