We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

The Robinson Report – Creative Mistake

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” Scott Adams (Through Dilbert) 

There is no ‘perfect’

The talent bloodbath brought on by overextended owners, Covid-19 and economic downturn has taken out many of our most talented people. 

While this is a tragic chapter in media, it creates great opportunity for those who remain behind. 

The NEXT level of talent has a promising future – if we let them. 

You might be reading this with a downsized staff and not your best guns on the front line. 

Two words – be patient.  

Not only with YOUR current situation but also with your current talent. 

It takes months – if not years – for a new brand (talent) to stand on the top of mind. 

Think MENTOR – not MANIAC.  

How we initially treat emerging talent will have a lasting impression. 

Creating and building a new show or developing fresh talent is a process. 

Far from a perfect process

The difference between a flower and a weed is – judgement. 

YOU – and your talent – will make mistakes. 

Let talent take new chances – make new mistakes. 

Witness the art – keeping the ones that are passionate winners. 

Then shake it off and let them try again.

Next Week – Adjustment