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The Robinson Report – The Fringe

“We are stardust, we are golden. We are billion year old carbon. And we got to get ourselves back to the garden” –Crosby, Still & Nash

Woodstock was all about – The Fringe.

The Fringe is where interesting – happens.

Example – every photograph has a main theme. 

The shutter is snapped for the eye to see – the central item.

However, what is on the peripheral gives the photo character.

Here you go – the below photo has a central subject.

Zoom out and watch how the fringe takes your mind a touch deeper.

The same goes with the pictures you paint on the radio. Another quick example – the following tight head shot from somewhere deep in the 80’s.

Zoom out and the picture reveals greater depth – albeit somewhat embarrassing.

There’s much to learn from – The Fringe. 

The same goes with the pictures you paint on the radio.  

There’s much to learn from – The Fringe.

As a story-teller, you have a generous level of acceptance simply by relating your experience – with conflict – in a humorous way.

Rush Limbaugh’s  affection for cigars.

Bobby Bones’ childhood.

Jen Myers and her courageous cancer battle.

Details that paint a broader picture of the voice rumbling the speakers.  

To build a deep relationship and get the audience to LOVE you – zoom out.

Show ’em The Fringe.

To paraphrase Charles Osgood, The Fringe lets us ‘see you on the radio’. 

Next Week – 11 Minutes

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 34 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.