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The Robinson Report – Year In Review – 2022

Your feedback on our Audience Development Group posts are both rewarding and humbling.

We hear from group VP’s who share our columns – often company-wide.

Programmers who post relevant content – in studio.

Air talent who send a motivational note – of thanks.

With Christmas firmly in the rear view and the New Year steamrolling at us fast, here’s a quick year-end review.

The top most-read Robinson Reports:

10Evolution – What is YOUR future growth path?

9Cycle – Best Practice – recycle prime content to reach a different audience!

8 Complete Package – Are YOUR talent the complete package both on and off air?

7Coach – Everyone needs a coach – to emphasize strengths and identify blind spots.

6Nothing Lasts – every brand has a life cycle – even yours.

5Where’s Radio – With radio vanishing from the dashboard, how will they find YOU – or do they even want to?

4 Fit Is Dead – If the resurrection of Kate Bush this year teaches us anything, it’s the listener decides what ‘fits’.

3Uncovering Creative – Today’s most creative audio producers are NOT on the radio.

2Trader Joe’s – The grocer has its’ own language – do you?

1Change – Course corrections for all of us.

If your brand is overdue for a different set of ears, we’re here to assist – short term tune-up or long-term partnership.

Contact us.

Here’s to a robust – 2023!


Next Up – Unmotivated