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The Robinson Report – Uncovering Creative

“Mediocrity is self-inflicted and genius is self-bestowed”. – Walter Russell

No sugarcoating – radio is in trouble.

Licenses are being turned in – or silenced – in record numbers.

It’s not outside forces – Spotify – Podcasting – Streaming pushing a downturn.

These are self-infected wounds.

Sure – Media Knights are to be saluted who keep banging the drum.

As do our partners at Audience Development Group.

We are slow to evolve.

Just prior to Covid-19 the spring NAB Show in Vegas sprouted with the slogan “Where Content Comes To Life”.

Fancy slogans rise out of every show – that was three years ago.

Content cannot magically spring to life if we place little equity on talent.

That’s the difference maker – the people in the building.

You’ll uncover creative in non-sequitur platforms.  Just fire up You Tube – Tik Toc – Instagram.

Breeding ground for emerging talent.

There ARE groups that are doing it right

Seek those and model after their example.

Groups win when a premium is placed on the difference-makers. 

Talent – and – training.

Groups that place talent first will endure – and win.

Talent – that’s The Silver Bullet.

(Update) Follow up on last post – Nothing Lasts. Emmis Communications exited the business last week. 

The reported selling price for their Indianapolis juggernaut? 

$25 million. 

Clearly – Nothing Lasts.

Next Up – Endurance