Covid – 19 certainly has altered the way we do business.
Events virtual – Zoom client meetings – no-touch contesting.
Covid Customer Service has changed – and so must you.
With slashed budgets and in some cases – staffing – we are all cash and time starved.
How about a few easy things that makes YOUR brand to stand out – and above?
As the world begins to fully re-open, revisit your lobby. The initial face-on portal for your Listeners and Clients. Most broadcast lobbies resemble a mortgage company. We’re still in show biz!
Does your front desk offer guests a comfortable place to sit – something to snack on or a beverage?
Auto dealers do – why not you? Three simple tactics to leave a mental mark on a visitor:
- Offer a brief station tour – the vast majority of Listeners have never viewed a broadcast studio.
- When winners up a prize (now that we’re opening), offer them an additional item (logo materials – koozie – mask – t-shirt).
- Have talent write then mail a hand-written thank you on a logo postcard for being a Loyal Listener (same with sellers to clients).
Your Customer is ready for meaningful interaction – now more than ever.
Even with empty studios – companies ready to assist have turn-key solutions.
You see social media group-rants about the poor Customer Service from at different retailor on-line establishments. Yet broadcast establishments don’t answer their own phone.
Leading Social Media expert Lori Lewis beats the drum – “acknowledgement (recognition) is the #1 key to interactive Customer posts”. Designate a small team to respond to every post.
Need a few ideas from the best in the world?
Your Covid Customer Service can improve.
Begin today!
Next Week – Oprah!
