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Articles

The Midweek Motivator – Ambush

Like it or not the true state of Radio today demands outwitting, outflanking, out battling your competitors. Radio’s war is adjudicated through listeners measured by Nielsen and/or by response-rates to […]

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The Robinson Report – Build Alliances

A refresher from when the world was different – January 2020.) Notice how, with little fanfare, artists have taken to aggressively building alliances with other media. Far beyond 15 years […]

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The Midweek Motivator – It Don’t Cost Nothin’ To Be Nice

One of our exemplary market managers (Dave Beck) sent me an inspiring story I had long forgotten. Alabama’s iconic coach Paul “Bear” Bryant is forever etched in Football history. Speaking […]

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The Robinson Report – Spectacular

The Robinson Report – Spectacular

The human brain has around 7 slots of short-term memory at any given time, although my wife Monica will argue that I under-perform in this category.  Why Be Good When […]

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The Midweek Motivator – 2020 Radio Wellness Check

America 2020: an era in which surface has passed for substance. It’s easy for us to believe the wrong people, take the bait and run. Well denial is a destination. […]

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The Robinson Report – The Power Of We

Dear Kevin, “What lies behind us and what lies before us are tiny matters compared to what lies within us.” -Oliver Wendell Holmes Pandemic – Unemployment – Social Unrest – Recession. […]

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The Midweek Motivator – Mal-Distribution

Years back we did a column around the principle of “performance punishment.” It’s common, unintended, and often the “punisher” has no idea they’re committing it. We see it every day: […]

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The Robinson Report – The Death Of The Expert

“A man hears what he wants to hear and he disregards the rest” – Simon & Garfunkel (1964) Now more than ever, no experts exist. Driven by technology, anyone can […]

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The Midweek Motivator – Lighten Up!

Master Class programming architect and good friend George Johns sent me the following unnerving update that seemed imperative for sharing. Try not to be too alarmed!   My neighbor just got […]

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The Robinson Report – Weeds

“The difference between Flowers and weeds is -judgement.” -Wayne Dyer  During a delightful Spring day, you come upon a clearing with spectacular flowers in bloom, colors of every hue with […]

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