Even in Metered markets reality remains unchanged: Lifestyle dictates the amount of time a person devotes to radio listening as opposed to radio “trickeration.” How much time would we suppose […]
Read more →“If something is wrong, fix it if you can. But train yourself not to worry; worry never fixes anything” – Earnest Hemingway During the Ken Burns documentary Hemingway – just […]
Read more →In a time like this the thought of rebranding a radio station strikes terror in the hearts of many market managers, sales managers, and program directors. Analyzing this, could it be […]
Read more →Gonzaga University is nestled in a picture-book setting; tucked into a perfect backdrop in Spokane, Washington. Massive evergreens and a lush rolling green campus welcome newcomers; few more profiled than […]
Read more →Winning the future often means capturing the past. One hundred-fifty years hence an Italian economist’s discovery is the clue to many things, including radio audience composition. Simply expressed, all listeners aren’t created equally. You […]
Read more →Once gray winter night, I took the opportunity to clean out old folders in a closet. As I opened the first box, the musty aroma filled my lungs. You know […]
Read more →No matter our role, regardless of “rank” we’ve lived a year of Covid. Lest you read the following perspective as insensitive or callous, please don’t. No serious American would downplay […]
Read more →If you tracked the manic wildfires last summer, it appeared that much of our nation is on fire – out west. The brave men and women that fight these fires have limited resources – […]
Read more →Andrew Curran and DMR Interactive remain one of our most respected colleagues. A few days ago Andrew shared an advance of his column: “An Open Letter to Radio.” Here are […]
Read more →Covid – 19 certainly has altered the way we do business. Events virtual – Zoom client meetings – no-touch contesting. Covid Customer Service has changed – and so must you. […]
Read more →
