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Articles

The Midweek Motivator – Listener Reality versus Listener Fantasy

Even in Metered markets reality remains unchanged: Lifestyle dictates the amount of time a person devotes to radio listening as opposed to radio “trickeration.” How much time would we suppose […]

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The Robinson Report – Oprah!

“If something is wrong, fix it if you can. But train yourself not to worry; worry never fixes anything” – Earnest Hemingway During the Ken Burns documentary Hemingway – just […]

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Tomorrow Media – Rebranding? Go All The Way!

In a time like this the thought of rebranding a radio station strikes terror in the hearts of many market managers, sales managers, and program directors. Analyzing this, could it be […]

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The Midweek Motivator – The Shot

Gonzaga University is nestled in a picture-book setting; tucked into a perfect backdrop in Spokane, Washington. Massive evergreens and a lush rolling green campus welcome newcomers; few more profiled than […]

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Tomorrow Media – Winning the Future

Winning the future often means capturing the past. One hundred-fifty years hence an Italian economist’s discovery is the clue to many things, including radio audience composition. Simply expressed, all listeners aren’t created equally. You […]

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The Robinson Report – Same As It Ever Was

Once gray winter night, I took the opportunity to clean out old folders in a closet. As I opened the first box, the musty aroma filled my lungs. You know […]

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The Midweek Motivator – Taking the Choke

No matter our role, regardless of “rank” we’ve lived a year of Covid. Lest you read the following perspective as insensitive or callous, please don’t. No serious American would downplay […]

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The Robinson Report – Wildfires

If you tracked the manic wildfires last summer, it appeared that much of our nation is on fire – out west.  The brave men and women that fight these fires have limited resources – […]

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The Midweek Motivator – Really, Has It Been A Year?

Andrew Curran and DMR Interactive remain one of our most respected colleagues. A few days ago Andrew shared an advance of his column: “An Open Letter to Radio.” Here are […]

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The Robinson Report – Customer Service Revisited

Covid – 19 certainly has altered the way we do business.  Events virtual – Zoom client meetings – no-touch contesting.  Covid Customer Service has changed – and so must you.  […]

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