“It would be wrong to play a very popular song if it didn’t fit the station’s brand. You have to weigh long-term decline against a short term ratings gain.” Jon Coleman […]
Read more →“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep […]
Read more →Every member of your programming and sales staff should read this sledgehammer of an endorsement from one of Advertising’s Mad Men legacy shops, BBD&O. It is inarguable! BBDO CEO Calls Radio […]
Read more →Background TV – you know the kind when it’s ON just to be on? One night – every night – when you have the tube on and a laptop – […]
Read more →The Dirty Dozen-12 Reasons for Ad Failure A client’s insistence on instant gratification. The fantasy that he/she can reach more people than budget will allow. Trying to spray and pray: […]
Read more →If you missed the NAB you missed a typically strong “Dallas conference;” not simply the official agenda but those off-moments where people find commonality, many recognizing a resurgence of energy […]
Read more →“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch Innovation is a lonely place. Usually an ‘ah-a’ moment experienced alone. Experimentation carries risks […]
Read more →There’s no place more fitting than Dallas for an NAB; especially in this competitive moment with a lot on the line for someone charged with their station’s success (meaning any […]
Read more →“The Will To Win Is Nothing Without The Will To Prepare To Win”-General George Patton July 5th, 2008. The Williams Sisters had three short hours for both their emotions and muscles to […]
Read more →Each Success Only Buys A Ticket To A More Difficult Challenge So many opportunities, so much competition in any field of recognized endeavor ultimately leads us to the proverbial fork in […]
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