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Articles

The Robinson Report – F.L.O.

“You’re never going to kill storytelling, because it’s built in the human plan.  We come up with it”.  Margaret Atwood, author of The Handmaids Tale If you’re reading information for […]

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The Midweek Motivator – Mastering the Turnaround

Sometimes the most thrilling moment in your life cycle as a leader may come when you’re handed a desperate situation with two options: “up or out”. It’s possible you may […]

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The Robinson Report – Unmotivated

“If you get up in the morning and think the future is going to be better, it’s a bright day.  Otherwise, it’s not.” – Elon Musk When you drive though […]

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The Midweek Motivator – Remembering NBC’s Dick Enberg

For a college that began as an “Education Training” institution in 1892 my alma mater Central Michigan University shed that humble beginning long ago. Owing to vision and exceptional leadership, […]

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The Robinson Report – Year In Review – 2022

Your feedback on our Audience Development Group posts are both rewarding and humbling. We hear from group VP’s who share our columns – often company-wide. Programmers who post relevant content – in […]

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The Robinson Report – Cycle

“Television News was expanding to an hour, and producers did not know how to fill it”   – Joel Siegel No doubt you’ve seen it. When you wake, local – at […]

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The Robinson Report – The Coach

“It’s the little things that are vital.  Little things make big things happen.”  – Legendary Coach John Wooden A week ago today, The NFL’s Indianapolis Colts did something for the […]

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The Midweek Motivator – In Football and Radio Maturity Is the Capacity to Endure Uncertainty

Some stop when they begin to tire; high achievers go forward until on the verge of collapse. No matter the endeavor the strongest performers realize their mind tires before their […]

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The Robinson Report – Fit Is Dead

“Those who follow the crowd usually gets lost in it.” – Rick Warren Companies – in and out of broadcast – toil in reams of research to determine if products […]

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The Midweek Motivator – Ed Christian

I began hearing about Ed Christian shortly after launching my Radio career. Commonalities emerged: Ed and I were both Broadcast graduates from CMU. Ed soon focused on Detroit radio which […]

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