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Articles

The Robinson Report – Brand Busters

“Those who are determined to be ‘offended’ will discover a provocation somewhere” – Christopher Hitchens It happened.  Again. A big brand attempts to stretch and fails all over themselves. Certainly […]

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The Robinson Report – Just Say No

“History is not the past but a map of the past – drawn from a particular point of view to be useful to the modern traveler.” ―Henry Glassie A century […]

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The Robinson Report – Lean-Forward

“Dangling a carrot in front of a donkey—or anyone else for that matter—is not nice, and not fair, unless you eventually plan to give it up to them.” ― Vera Nazarian […]

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The Robinson Report – Values

“Do what is right – do everything to the best of your ability – show people you care.” Lou Holtz Where the talent? Not the weather readers, prep sheet regurgitators […]

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The Robinson Report – F.L.O.

“You’re never going to kill storytelling, because it’s built in the human plan.  We come up with it”.  Margaret Atwood, author of The Handmaids Tale If you’re reading information for […]

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The Midweek Motivator – Mastering the Turnaround

Sometimes the most thrilling moment in your life cycle as a leader may come when you’re handed a desperate situation with two options: “up or out”. It’s possible you may […]

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The Robinson Report – Unmotivated

“If you get up in the morning and think the future is going to be better, it’s a bright day.  Otherwise, it’s not.” – Elon Musk When you drive though […]

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The Midweek Motivator – Remembering NBC’s Dick Enberg

For a college that began as an “Education Training” institution in 1892 my alma mater Central Michigan University shed that humble beginning long ago. Owing to vision and exceptional leadership, […]

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The Robinson Report – Year In Review – 2022

Your feedback on our Audience Development Group posts are both rewarding and humbling. We hear from group VP’s who share our columns – often company-wide. Programmers who post relevant content – in […]

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The Robinson Report – Cycle

“Television News was expanding to an hour, and producers did not know how to fill it”   – Joel Siegel No doubt you’ve seen it. When you wake, local – at […]

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