NuVoodoo does some of today’s most impactful Radio analysis. We routinely quote Carolyn and Lee. In a recent Midweek Motivator (Audience Development Group’s weekly think-essay) we addressed creativity in crisis; […]
Read more →Our colleague Mark Ramsey via All Access tells it plain and unvarnished. Our work in PPM markets underscores the tenuous challenge for stations vis-à-vis panelists and households. MARK RAMSEY […]
Read more →Pierre Bouvard spent time with Coleman Insights and Arbitron. His crystalline insights are worthwhile in the following comments. Our thanks to Pierre and colleagues at All Access. CUMULUS/WESTWOOD ONE […]
Read more →New data from Nielsen reinforces radio as the dominant reach medium during the daylight hours, capturing an average weekday total audience share of at least 32% of persons aged 18+ […]
Read more →Audience Development Group has been offering the opinion that like all formats Country, while not in crisis, is experiencing a balance-test. On one hand, many pre 2005 titles are testing […]
Read more →With thanks to Richard Harker we strongly suggest you read the following in detail. It’s a point of view worth consideration. With the facade of Nielsen’s PPM reliability crumbling, it’s […]
Read more →ADG’s Tim Moore: The PPM “injector” from Frank Foty’s designers appears to significantly enhance weak PPM encoding. Richard Harker tackles this head-on and it’s overdue.” According to a report from […]
Read more →There’s still work to be done: Nielsen’s software application (SDK) is in Beta Test, but after months of development, the company believes it has a working solution for capturing streaming […]
Read more →In the heat of the NFL championship run we gain insight as to how winning teams are built. The parallels to Radio are obvious and adaptable if you’re interested. Radio […]
Read more →Last week we talked about meeting listeners where they are at. Well, many times they are at the grocery store, shopping for clothes or at the gas station. Why not […]
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