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Articles

The Midweek Motivator – Conquering Fatigue

Life is a forced march through a series of career and family eras. As opposed to a continuous unbroken chain of events, for most of us, it’s a sine-wave of […]

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The Midweek Motivator – Content (Siriusly)

It’s ironic; in their early business plan Sirius and XM pitched everything on one toss: a zillion channels of music and talk show fulfillment. Circa 2000 their very early vision […]

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The Robinson Report – Puppy Love

“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion.”Abraham Lincoln Sure, the media splatters […]

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The Robinson Report – 11 Minutes

The NFL season is at the halfway point.  Adjustments to be made – injuries to cover – quarterbacks in question. Hundreds of hours have been invested in training camps, between […]

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The Midweek Motivator – Bravado and Miscalculation

If you knew you had a one-in-three chance of succeeding with a competitive attack, would you still launch it? There are no empirical formulas for calculating the percentage of how […]

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The Robinson Report – The Fringe

“We are stardust, we are golden. We are billion year old carbon. And we got to get ourselves back to the garden” –Crosby, Still & Nash Woodstock was all about – The […]

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The Midweek Motivator – The Fog Of Measurement

“It would be wrong to play a very popular song if it didn’t fit the station’s brand. You have to weigh long-term decline against a short term ratings gain.” Jon Coleman  […]

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The Robinson Report – Brand Bland

“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep […]

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Tomorrow Media – BBD&O

Every member of your programming and sales staff should read this sledgehammer of an endorsement from one of Advertising’s Mad Men legacy shops, BBD&O. It is inarguable!  BBDO CEO Calls Radio […]

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The Robinson Report – The Unexpected

Background TV – you know the kind when it’s ON just to be on? One night – every night – when you have the tube on and a laptop – […]

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