We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

Articles

The Midweek Motivator – Ten Thousand Hours Revisited

Canadian behaviorist Malcolm Gladwell has written several compelling books on human behavior. In Outliers he focused on shared traits of the highly accomplished. The most intriguing of chapters “The Ten […]

Read more

The Robinson Report – The Stand

If you blink, you’ll miss it. Tucked away along Indiana 267 on the Boone – Hamilton County Line in Central Indiana is a farm stand. It doesn’t have a name.  […]

Read more

The Midweek Motivator – Chaos & Character

“Far off I hear the rolling roaring cheers: They come to me from many yesterdays, From record deeds that cross the fading years, And light the landscape with their brilliant plays, Great stars that […]

Read more

The Robinson Report – The 5 P’s

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” –Abraham Lincoln Last week was another in a long string of […]

Read more

The Robinson Report – The Creative Mistake

“Creativity is allowing yourself to make mistakes.Art is knowing which ones to keep.”Scott Adams (Through Dilbert) There is no ‘perfect’.  The talent bloodbath brought on by Covid-19 has taken out many of our […]

Read more

The Midweek Motivator – What IS a Program Director?

Like the title, “Broadcasting” clings to archaic terms and titles. At a time when defining a position and modernizing its meaning seem critical we sleepwalk through history with little coruscating […]

Read more

The Robinson Report – Corn

“Outside another yellow moon punched a hole in the nighttime. I climb through the window and down the street, shining like a new dime.”  Downtown Train – Tom Waits Regardless […]

Read more

The Midweek Motivator – Is Your Position Contestable? The Sequel.

If you missed last week’s column we explored the proposition of “contestability” pointing out that if a competitor is branding using the opposite theme, your brand is probably viable. Last […]

Read more

The Robinson Report – Utility

It rings inside – like it was yesterday.  As a young talent and just off a record ratings book, the ‘consultant’ came to visit, and outlined that the big audience, […]

Read more

The Midweek Motivator – Is Your Position Contestable?

When doing competitive for our clients (and their opponents) we pay close attention to this question: “Is this position truly contestable?”  A focused point of differentiation beats the heck out […]

Read more