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The Robinson Report

The Robinson Report – Time Spent

“In advertising, not to be different is suicidal” – Bill Bernback The clock is ticking.  “SURVEY – 53% don’t watch any live TV ads”  That is – during LIVE TV viewers are […]

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The Robinson Report – 2020 In The Rear View

“The New Year – full of things that have never been”– Rainer Maria Rilke From all of us at The Audience Development Group – the happiest of a New Year to you and […]

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The Robinson Report – “You Can’t Create Great Radio…”

The year – 1989.   As an Assistant Program Director, Music Director and Research Director in a three-way Phoenix Top 40 battle, my responsibilities included cultivating quality research, well-tested music and […]

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The Robinson Report – Chasing Questions

 “Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning” – Albert Einstein  With the steamroller that is the digital age, we either get […]

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The Robinson Report – Words

“The difference between the almost right word and the right word is really a large matter – it’s the difference between the lighting bug – and lightening”                                    – Mark Twain  If you’re […]

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The Robinson Report – Baggage

“You put together the best team that you can with the players you’ve got, and replace those who aren’t good enough”  –Robert Crandall – Former CEO/American Airlines  Over a decade ago, […]

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The Robinson Report – Untold Stories

“Those who tell the stories rule the world” -Hopi American Indian Proverb  This year all sorts of stories are being written.   Covid – Election – Murder Hornets.  And – at […]

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The Robinson Report – The Next Coat of Paint

“Golf tips are like aspirin. One may do you good. But if you swallow the whole bottle you will be lucky to survive.” Harvey Penick – Legendary Golf Coach  Talent coaching is […]

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The Robinson Report – The VOICE – Silenced

It’s been over a decade. Still – the words hit below the belt.   Voiceover legend Chuck Riley dead at 66.   It probably shouldn’t have – he didn’t know me but I […]

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The Robinson Report – Got Coach?

“In a growth mindset, challenges are exciting rather than threatening. So rather than thinking, oh, I’m going to reveal my weaknesses, you say, wow, here’s a chance to grow.”Carol Dweck, […]

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