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The Robinson Report

The Robinson Report – Leftovers

“It’s NOT the Leftovers that are wasteful – but those who either don’t know what to do with them or can’t be bothered with them.” – Julian Baggini Your refrigerator is […]

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The Robinson Report – You Won’t See This In A Marketing Report

“You Won’t See This In A Marketing Report” – Robert Loggia’s character MacMillan – boss to Tom Hank’s character Josh – as they romp through F.A.O. Schwarz in the 1988 movie – […]

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The Robinson Report – The Score

“Writing a tune is like sculpting.  You get four or five notes, you take one out and move one around and you do a little bit more and eventually the […]

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The Robinson Report – The Find

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes” – Marcel Proust Three years have transpired since we discussed – the last ‘Find It’.  Read […]

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The Robinson Report – Puppy Love

“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion.”Abraham Lincoln Sure, the media splatters […]

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The Robinson Report – 11 Minutes

The NFL season is at the halfway point.  Adjustments to be made – injuries to cover – quarterbacks in question. Hundreds of hours have been invested in training camps, between […]

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The Robinson Report – The Fringe

“We are stardust, we are golden. We are billion year old carbon. And we got to get ourselves back to the garden” –Crosby, Still & Nash Woodstock was all about – The […]

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The Robinson Report – Brand Bland

“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep […]

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The Robinson Report – The Unexpected

Background TV – you know the kind when it’s ON just to be on? One night – every night – when you have the tube on and a laptop – […]

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The Robinson Report – Let’s Eat An Egg!

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch Innovation is a lonely place. Usually an ‘ah-a’ moment experienced alone. Experimentation carries risks […]

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