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The Robinson Report

The Robinson Report – Brand Bland

“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep […]

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The Robinson Report – The Unexpected

Background TV – you know the kind when it’s ON just to be on? One night – every night – when you have the tube on and a laptop – […]

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The Robinson Report – Let’s Eat An Egg!

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch Innovation is a lonely place. Usually an ‘ah-a’ moment experienced alone. Experimentation carries risks […]

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The Robinson Report – The 15 Million Dollar Day

“The Will To Win Is Nothing Without The Will To Prepare To Win”-General George Patton July 5th, 2008. The Williams Sisters had three short hours for both their emotions and muscles to […]

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The Robinson Report – Additive – Is Subtractive

You run across it every day. The bloated Mission Statement – the prolonged podcast. Internet articles that are much longer than needed. Media brands with many – not one – […]

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The Robinson Report – Fire Hose

“The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.”  -Charles Darwin Who has the time? Broadcasts – podcasts – bloggers – social media. In […]

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The Robinson Report – 12 Notes

“Music is essentially 12 notes between any octave. It’s the same story told over and over. All any artist can offer the world is how they see those twelve notes.” -Bobby (Sam […]

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The Robinson Report – The Black Mirror

“I am not the only person who uses his computer mainly for the purpose of diddling with his computer.” –Dave Berry The Black Mirror is a dark series – found on Netflix […]

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The Robinson Report – The Interview

“Don’t ever do an interview – make it a conversation” – Advice Jack Parr gave to Dick Cavett It almost seems without effort.  His execution is flawless.And again this weekend. To watch CBS Sunday Morning’s […]

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The Robinson Report – Different

“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever […]

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