| “We are stardust, we are golden. We are billion year old carbon. And we got to get ourselves back to the garden” –Crosby, Still & Nash Woodstock was all about – The Fringe. The Fringe is where interesting – happens. Example – every photograph has a main theme. The shutter is snapped for the eye to see – the central item. However, what is on the peripheral gives the photo character. Depth. Here you go – the below photo has a central subject.  Zoom out and watch how the fringe takes your mind a touch deeper.  The same goes with the pictures you paint on the radio. Another quick example – the following tight head shot from somewhere deep in the 80’s.  Zoom out and the picture reveals greater depth – albeit somewhat embarrassing.  There’s much to learn from – The Fringe. The same goes with the pictures you paint on the radio. There’s much to learn from – The Fringe. As a story-teller, you have a generous level of acceptance simply by relating your experience – with conflict – in a humorous way. Rush Limbaugh’s affection for cigars. Bobby Bones’ childhood. Jen Myers and her courageous cancer battle. Details that paint a broader picture of the voice rumbling the speakers. To build a deep relationship and get the audience to LOVE you – zoom out. Show ’em The Fringe. To paraphrase Charles Osgood, The Fringe lets us ‘see you on the radio’. Next Week – 11 Minutes Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 34 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm. |
