“Through the Mississippi darkness, rolling down to the sea, but all the towns and people seem, to fade into a bad dream” – Steve Goodman
There a train that’s been leaving Chicago – mostly overnight – for eight decades.
The City of New Orleans – immortalized in song by Chicago’s son Steve Goodman – is Amtrak’s’ most efficient line in the country.
Rarely delayed, it’s nearly as consistent as an Atomic Clock.
Many broadcast brands today resemble this fifteen car steel flyer – stuck in the same tracks.
Steady – efficient – predictable.
Cannot recall one performer (which, in broadcast we ALL are performers) that longs to be steady – efficient – predictable.
We jumped into The Performing Arts – to entertain.
You know – SHOW business!
Every time a new national ‘platform’ is launched, the business dies a little bit.
Which brings us to – The Dash.
In the Linda Ellis poem – The Dash – she reflectively writes about that mark on YOUR tombstone.
The mark that separates the day we are born – and they day we leave this Earthly life.
Your life and the mark you leave.
Now – as you read this – how you are living your – Dash?
In the light of your Dash – how does your brand sound – today?
What mark will it leave?
Next Up – Trader Joe’s
