If you tracked the manic wildfires last summer, it appeared that much of our nation is on fire – out west.
The brave men and women that fight these fires have limited resources – finite time and ammo to engage the battle.
Often times, in sparsely populated areas, the decision is made to simply let the fires burn out.
This may take days – even weeks but with limited people and equipment it’s the best option.
Inside our businesses, we can learn from this priority management.
Especially reflecting on how Covid-19 has burned through cash and staffing.
Although life clearly isn’t on the line when we make our executive decisions, we encounter fires that need to simply burn.
Our best-made plans often are executed as little ‘fires’ flame up. We could invest every day in ‘fire management’.
Executives build brands, design a quality strategic plan, lead and motivate the team, map comprehensive marketing plans – still we face unexpected ‘fires’.
Sellers prospect for new clients, execute plans for successful campaigns and provide on-going customer service – plenty of ‘fires’ there.
As you begin this week, checking your calendar for addressable issues – prioritizing your firefighting.
You’ll clearly encounter tactical fires – not strategic hot spots – that might distract you from your mission.
Just ‘let them burn’. And become more efficient.
Next Week – Same As It Ever Was
