We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

The Robinson Report

The Robinson Report – The Find

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes” – Marcel Proust Three years have transpired since we discussed – the last ‘Find It’.  Read […]

Read more

The Robinson Report – Puppy Love

“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion.”Abraham Lincoln Sure, the media splatters […]

Read more

The Robinson Report – 11 Minutes

The NFL season is at the halfway point.  Adjustments to be made – injuries to cover – quarterbacks in question. Hundreds of hours have been invested in training camps, between […]

Read more

The Robinson Report – The Fringe

“We are stardust, we are golden. We are billion year old carbon. And we got to get ourselves back to the garden” –Crosby, Still & Nash Woodstock was all about – The […]

Read more

The Robinson Report – Brand Bland

“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep […]

Read more

The Robinson Report – The Unexpected

Background TV – you know the kind when it’s ON just to be on? One night – every night – when you have the tube on and a laptop – […]

Read more

The Robinson Report – Let’s Eat An Egg!

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch Innovation is a lonely place. Usually an ‘ah-a’ moment experienced alone. Experimentation carries risks […]

Read more

The Robinson Report – The 15 Million Dollar Day

“The Will To Win Is Nothing Without The Will To Prepare To Win”-General George Patton July 5th, 2008. The Williams Sisters had three short hours for both their emotions and muscles to […]

Read more

The Robinson Report – Additive – Is Subtractive

You run across it every day. The bloated Mission Statement – the prolonged podcast. Internet articles that are much longer than needed. Media brands with many – not one – […]

Read more

The Robinson Report – Fire Hose

“The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.”  -Charles Darwin Who has the time? Broadcasts – podcasts – bloggers – social media. In […]

Read more