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Tomorrow Media

Important Developments – From RRC, Nielsen Streaming Enhancements

There’s still work to be done:  Nielsen’s software application (SDK) is in Beta Test, but after months of development, the company believes it has a working solution for capturing streaming […]

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New Nielsen Study Categorizes Audio

Audio Consumers Based On % of Population Audio is an integral part of the daily lives of most Americans. According to NIELSEN’s “Audio Today” report, more than 244 million of […]

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What Happens When You Only Listen to Your P1’s?

Courtesy of our colleagues Carolyn Gilbert & Lee Jacobs at Nu Voodoo If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is […]

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When Stuff Goes Wrong

  Consultant Tips  By Tim Moore October 21, 2014 “Everyone has a good plan … until someone punches them in the face.” -Mike Tyson On a given day, we endure […]

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Don’t Be Afraid, Be Ready

Fast water, rapid change, and a hue and cry for certainty in an uncertain world bring us into the clubhouse turn, with fall and the forthcoming NAB in Philadelphia just […]

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Digital Music Sales Continue to Slide

Audience Development Group herein offers up these crucial findings from Harker Research. If your sellers are living in fear, assuming predatory technologies are threatening Radio, read this carefully then recall […]

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So “The Connected Car” is Hurting Radio?

Flying stiffly like a frozen flag in the face of radio detractors and panic-pushers, once in a while our firm likes to invoke the ancient Chinese proverb, “never confuse the […]

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Separate Radio from Digital

There are a plethora of theories on how to choreograph digital with conventional radio. Most of them are wrong. From one of our favorite futurists Jerry Del Colliano comes this […]

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Radio Listeners Who Matter Most

From one of our earlier white papers on P-1’s and insight on focusing on the cumers who matter most in both PPM and Diary markets, these considerations: P-1’s switching: 30% […]

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FMQB Article: Haley Jones, KPRI San Diego’s #1 national ranking articleEngagement through Social Media

When Haley Jones left the MD post at KSWD/Los Angeles to head south to San Diego’s Triple A KPRI, she was taking over a station that, while highly respected in […]

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