We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

Tomorrow Media

The Myth of Minute by Minute and PPM Granularity

With thanks to Richard Harker we strongly suggest you read the following in detail. It’s a point of view worth consideration. With the facade of Nielsen’s PPM reliability crumbling, it’s […]

Read more

Harker Research Says Nielsen’s PPM Needs Re-Evaluation

ADG’s Tim Moore: The PPM “injector” from Frank Foty’s designers appears to significantly enhance weak PPM encoding. Richard Harker tackles this head-on and it’s overdue.” According to a report from […]

Read more

Important Developments – From RRC, Nielsen Streaming Enhancements

There’s still work to be done:  Nielsen’s software application (SDK) is in Beta Test, but after months of development, the company believes it has a working solution for capturing streaming […]

Read more

New Nielsen Study Categorizes Audio

Audio Consumers Based On % of Population Audio is an integral part of the daily lives of most Americans. According to NIELSEN’s “Audio Today” report, more than 244 million of […]

Read more

What Happens When You Only Listen to Your P1’s?

Courtesy of our colleagues Carolyn Gilbert & Lee Jacobs at Nu Voodoo If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is […]

Read more

When Stuff Goes Wrong

  Consultant Tips  By Tim Moore October 21, 2014 “Everyone has a good plan … until someone punches them in the face.” -Mike Tyson On a given day, we endure […]

Read more

Don’t Be Afraid, Be Ready

Fast water, rapid change, and a hue and cry for certainty in an uncertain world bring us into the clubhouse turn, with fall and the forthcoming NAB in Philadelphia just […]

Read more

Digital Music Sales Continue to Slide

Audience Development Group herein offers up these crucial findings from Harker Research. If your sellers are living in fear, assuming predatory technologies are threatening Radio, read this carefully then recall […]

Read more

So “The Connected Car” is Hurting Radio?

Flying stiffly like a frozen flag in the face of radio detractors and panic-pushers, once in a while our firm likes to invoke the ancient Chinese proverb, “never confuse the […]

Read more

Separate Radio from Digital

There are a plethora of theories on how to choreograph digital with conventional radio. Most of them are wrong. From one of our favorite futurists Jerry Del Colliano comes this […]

Read more