Tomorrow Media

When Stuff Goes Wrong

  Consultant Tips  By Tim Moore October 21, 2014 “Everyone has a good plan … until someone punches them in the face.” -Mike Tyson On a given day, we endure […]

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Don’t Be Afraid, Be Ready

Fast water, rapid change, and a hue and cry for certainty in an uncertain world bring us into the clubhouse turn, with fall and the forthcoming NAB in Philadelphia just […]

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Digital Music Sales Continue to Slide

Audience Development Group herein offers up these crucial findings from Harker Research. If your sellers are living in fear, assuming predatory technologies are threatening Radio, read this carefully then recall […]

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So “The Connected Car” is Hurting Radio?

Flying stiffly like a frozen flag in the face of radio detractors and panic-pushers, once in a while our firm likes to invoke the ancient Chinese proverb, “never confuse the […]

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Separate Radio from Digital

There are a plethora of theories on how to choreograph digital with conventional radio. Most of them are wrong. From one of our favorite futurists Jerry Del Colliano comes this […]

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Radio Listeners Who Matter Most

From one of our earlier white papers on P-1’s and insight on focusing on the cumers who matter most in both PPM and Diary markets, these considerations: P-1’s switching: 30% […]

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FMQB Article: Haley Jones, KPRI San Diego’s #1 national ranking articleEngagement through Social Media

When Haley Jones left the MD post at KSWD/Los Angeles to head south to San Diego’s Triple A KPRI, she was taking over a station that, while highly respected in […]

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The Power of Listener Engagement through Social Media

Recently ADG spent time with Tripp Eldredge CEO of ADG’s official marketing partner DMR, and Arbitron’s Digital Media Manager Jacquelyn Bullerman prominently featured at the Annapolis Programmer Fly-In. In the […]

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Obama and Romney–Ratings Secrets from the Most Powerful Political Marketing Machines in History

Winning a presidential election has a great deal to do with winning the ratings election. Both involve an audience who is asked to vote for a preferred option at a […]

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There Are Serious Questions

There will never be a perfect media measurement. Nielsen after a long hiatus returned then disengaged radio ratings in the blink of an eye between 2006 and 2010. Early 80’s […]

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