Tomorrow Media

The TSL Myth

Even in PPM markets reality remains the same: Lifestyle dictates the amount of time a person affords to radio listening and as opposed to radio trickeration. How much time would […]

Read more

Coleman on Commercials

Audience Development Group has stood behind the contention most listeners will indeed listen through spot-sets, with many revealing in focus panels that “they expect commercials” with some stressing that “some […]

Read more

From our Colleague Jon Coleman

The ARBITRON FEBRUARY PPM Client Briefing took an interesting turn after company executives cited benchmark-worthy performance metrics, updates on its in-person recruitment and ARBITRON’s transition to address-based sample. Two executives […]

Read more

Rejoinder to Radio Inc

The following rejoinder to Radio Ink pursuant to their article on Pandora’s mission to “destroy radio” was authored by Mary Beth Garber, Southern California Radio Broadcasters’ Association. It is a […]

Read more

ADG Magna Carta

Radio’s Magical History Tour Don’t be Afraid, be Ready Fast water, rapid changes, a hue and cry for certainty in an uncertain world; everyone fixates on how to succeed. Sometimes […]

Read more

Bridge: Alternative Platforms To Spur Radio TSL Growth

Bridge Listening Pyramid BRIDGE RATINGS offered a more optimistic vision of radio’s future growth in its latest “Device Usage Study,” asserting that terrestrial radio finally “gets it” when it comes […]

Read more

Radio’s Rubber Ruler

Did you know that 100 is no longer 100? According to Arbitron, 100 is now 65, or 91, or even 115. Imagine paying for 100 feet of rope, and getting […]

Read more

Unmeasurable Media

Should you invest in TV, radio, billboards and other media where you can’t measure whether your ad works? Is an ad in New York magazine worth 1,000 times as much […]

Read more