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Tomorrow Media

Tomorrow Media – Deborah Parenti’s Coruscating Find

Deborah is Publisher of Radio Ink. She cites internationally prominent entities’ findings for Radio.  There’s a saying that “what’s old is new again.” I was reminded of that when I […]

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Tomorrow Media – BBD&O

Every member of your programming and sales staff should read this sledgehammer of an endorsement from one of Advertising’s Mad Men legacy shops, BBD&O. It is inarguable!  BBDO CEO Calls Radio […]

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Tomorrow Media – The Dirty Dozen

 The Dirty Dozen-12 Reasons for Ad Failure  A client’s insistence on instant gratification. The fantasy that he/she can reach more people than budget will allow.  Trying to spray and pray: […]

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The Other Problems with Commercials

NuVoodoo does some of today’s most impactful Radio analysis. We routinely quote Carolyn and Lee. In a recent Midweek Motivator (Audience Development Group’s weekly think-essay) we addressed creativity in crisis; […]

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Our colleague Mark Ramsey via All Access tells it plain and unvarnished.

  Our colleague Mark Ramsey via All Access tells it plain and unvarnished. Our work in PPM markets underscores the tenuous challenge for stations vis-à-vis panelists and households. MARK RAMSEY […]

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Pierre Bouvard: Pandora’s CFO Is Wrong

  Pierre Bouvard spent time with Coleman Insights and Arbitron.  His crystalline insights are worthwhile in the following comments. Our thanks to Pierre and colleagues at All Access. CUMULUS/WESTWOOD ONE […]

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Nielsen: Radio Rules Daylight Hours

New data from Nielsen reinforces radio as the dominant reach medium during the daylight hours, capturing an average weekday total audience share of at least 32% of persons aged 18+ […]

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Country music experiencing a ‘crisis in quality’

Audience Development Group has been offering the opinion that like all formats Country, while not in crisis, is experiencing a balance-test. On one hand, many pre 2005 titles are testing […]

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The Myth of Minute by Minute and PPM Granularity

With thanks to Richard Harker we strongly suggest you read the following in detail. It’s a point of view worth consideration. With the facade of Nielsen’s PPM reliability crumbling, it’s […]

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Harker Research Says Nielsen’s PPM Needs Re-Evaluation

ADG’s Tim Moore: The PPM “injector” from Frank Foty’s designers appears to significantly enhance weak PPM encoding. Richard Harker tackles this head-on and it’s overdue.” According to a report from […]

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