Tomorrow Media

The Other Problems with Commercials

NuVoodoo does some of today’s most impactful Radio analysis. We routinely quote Carolyn and Lee. In a recent Midweek Motivator (Audience Development Group’s weekly think-essay) we addressed creativity in crisis; […]

Read more

Our colleague Mark Ramsey via All Access tells it plain and unvarnished.

  Our colleague Mark Ramsey via All Access tells it plain and unvarnished. Our work in PPM markets underscores the tenuous challenge for stations vis-à-vis panelists and households. MARK RAMSEY […]

Read more

Pierre Bouvard: Pandora’s CFO Is Wrong

  Pierre Bouvard spent time with Coleman Insights and Arbitron.  His crystalline insights are worthwhile in the following comments. Our thanks to Pierre and colleagues at All Access. CUMULUS/WESTWOOD ONE […]

Read more

Nielsen: Radio Rules Daylight Hours

New data from Nielsen reinforces radio as the dominant reach medium during the daylight hours, capturing an average weekday total audience share of at least 32% of persons aged 18+ […]

Read more

Country music experiencing a ‘crisis in quality’

Audience Development Group has been offering the opinion that like all formats Country, while not in crisis, is experiencing a balance-test. On one hand, many pre 2005 titles are testing […]

Read more

The Myth of Minute by Minute and PPM Granularity

With thanks to Richard Harker we strongly suggest you read the following in detail. It’s a point of view worth consideration. With the facade of Nielsen’s PPM reliability crumbling, it’s […]

Read more

Harker Research Says Nielsen’s PPM Needs Re-Evaluation

ADG’s Tim Moore: The PPM “injector” from Frank Foty’s designers appears to significantly enhance weak PPM encoding. Richard Harker tackles this head-on and it’s overdue.” According to a report from […]

Read more

Important Developments – From RRC, Nielsen Streaming Enhancements

There’s still work to be done:  Nielsen’s software application (SDK) is in Beta Test, but after months of development, the company believes it has a working solution for capturing streaming […]

Read more

New Nielsen Study Categorizes Audio

Audio Consumers Based On % of Population Audio is an integral part of the daily lives of most Americans. According to NIELSEN’s “Audio Today” report, more than 244 million of […]

Read more

What Happens When You Only Listen to Your P1’s?

Courtesy of our colleagues Carolyn Gilbert & Lee Jacobs at Nu Voodoo If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is […]

Read more