“Far off I hear the rolling roaring cheers: They come to me from many yesterdays, From record deeds that cross the fading years, And light the landscape with their brilliant plays, Great stars that […]
Read more →Like the title, “Broadcasting” clings to archaic terms and titles. At a time when defining a position and modernizing its meaning seem critical we sleepwalk through history with little coruscating […]
Read more →If you missed last week’s column we explored the proposition of “contestability” pointing out that if a competitor is branding using the opposite theme, your brand is probably viable. Last […]
Read more →When doing competitive for our clients (and their opponents) we pay close attention to this question: “Is this position truly contestable?” A focused point of differentiation beats the heck out […]
Read more →Four days before Christmas 1943 on his first mission, 21-year-old 2nd Lt. Charlie Brown was trying to nurse his badly shot-up B-17 back to safety. Half his crew lay wounded […]
Read more →“I hear and I forget. I see and I remember. But I DO and I understand.” (Chinese proverb) A few years ago right out of grad school, my daughter accepted her […]
Read more →Justifiably the late John McCain is the person most remembered for his ordeal as an abused guest of the “Hanoi Hilton”. Admiral Jim Stockdale however was the highest ranking officer […]
Read more →Like it or not the true state of Radio today demands outwitting, outflanking, out battling your competitors. Radio’s war is adjudicated through listeners measured by Nielsen and/or by response-rates to […]
Read more →One of our exemplary market managers (Dave Beck) sent me an inspiring story I had long forgotten. Alabama’s iconic coach Paul “Bear” Bryant is forever etched in Football history. Speaking […]
Read more →America 2020: an era in which surface has passed for substance. It’s easy for us to believe the wrong people, take the bait and run. Well denial is a destination. […]
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