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Midweek Motivator

The Midweek Motivator – Memory We Don’t Remember

Have you ever been at a social gathering where you’re clustered in a corner with a few colleagues? Ambient music is playing and several groups of friends are spaced around […]

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The Midweek Motivator – Leadership Autopsies

The Covid conflagration has unleashed a cornucopia of lessons on leadership. Some have used it as a platform for progress, others as an artificial process suggesting their teammates “have their […]

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The Midweek Motivator – Captain Phillips and Threat Management

It’s a very bad thing to become accustomed to good luck and threat-avoidance… hurricanes, terrorism, the outbreak of a pandemic, or a friend’s passing; none of us owns a crystal […]

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The Midweek Motivator – Help Your People

While a station owner, nothing was more important to me than snagging and keeping talented, motivated, collaborative people. One of several key questions we asked potential candidates for programming or […]

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The Mid-Week Motivator – The Art of Cinematic Promos

Here’s one targeted right to Radio’s programmers. Put to the ultimate test, the measure of a great promo is its ability to make someone look at their radio. Half of all promo […]

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The Midweek Motivator – Disasters

“Sweet are the uses of adversity” wrote Shakespeare. In the late summer of ‘92, Florida City, Florida people walked through the rubble where their homes once stood. A father walked […]

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The Midweek Motivator – Has Media Learned Anything from the Beer Wars?

“Many assume that half efforts can be effective. A small jump is easier than a large one, yet no one hoping to cross a wide ditch would cross half of […]

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The Midweek Motivator – 12 Reasons For Ad Failure

As a very young exec in Dallas I had the thrill of learning from the iconic David Ogilvy (Ogilvy & Mather). Creator of epic campaigns, among his most revered principles […]

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The Midweek Motivator – The Death of Santini

American Literature lost an icon when it lost Pat Conroy. Conroy’s fiction including Prince of Tides, Beach Music, and Lords of Discipline are among his most acclaimed. Each enveloped a similar theme: […]

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The Midweek Motivator – It’s Right To Be Wrong

How many times over your life has someone reminded you, “You’re wrong!”? The person who doesn’t make mistakes is unlikely to make anything. Failures and false starts can often be […]

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