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Midweek Motivator

The Midweek Motivator – Chaos & Character

“Far off I hear the rolling roaring cheers: They come to me from many yesterdays, From record deeds that cross the fading years, And light the landscape with their brilliant plays, Great stars that […]

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The Midweek Motivator – What IS a Program Director?

Like the title, “Broadcasting” clings to archaic terms and titles. At a time when defining a position and modernizing its meaning seem critical we sleepwalk through history with little coruscating […]

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The Midweek Motivator – Is Your Position Contestable? The Sequel.

If you missed last week’s column we explored the proposition of “contestability” pointing out that if a competitor is branding using the opposite theme, your brand is probably viable. Last […]

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The Midweek Motivator – Is Your Position Contestable?

When doing competitive for our clients (and their opponents) we pay close attention to this question: “Is this position truly contestable?”  A focused point of differentiation beats the heck out […]

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The Midweek Motivator – A Higher Call

Four days before Christmas 1943 on his first mission, 21-year-old 2nd Lt. Charlie Brown was trying to nurse his badly shot-up B-17 back to safety. Half his crew lay wounded […]

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The Midweek Motivator – The Hard Road To Excellence

“I hear and I forget. I see and I remember. But I DO and I understand.” (Chinese proverb)  A few years ago right out of grad school, my daughter accepted her […]

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The Midweek Motivator -The Stockdale Paradox

Justifiably the late John McCain is the person most remembered for his ordeal as an abused guest of the “Hanoi Hilton”. Admiral Jim Stockdale however was the highest ranking officer […]

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The Midweek Motivator – Ambush

Like it or not the true state of Radio today demands outwitting, outflanking, out battling your competitors. Radio’s war is adjudicated through listeners measured by Nielsen and/or by response-rates to […]

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The Midweek Motivator – It Don’t Cost Nothin’ To Be Nice

One of our exemplary market managers (Dave Beck) sent me an inspiring story I had long forgotten. Alabama’s iconic coach Paul “Bear” Bryant is forever etched in Football history. Speaking […]

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The Midweek Motivator – 2020 Radio Wellness Check

America 2020: an era in which surface has passed for substance. It’s easy for us to believe the wrong people, take the bait and run. Well denial is a destination. […]

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