We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

Midweek Motivator

The Brand Cycle

Radio is motion. You can’t freeze the ball (though some programmers seem to get stuck there). If you aren’t gaining listeners you’re losing them. You can’t win without your P-1 […]

Read more

Tragedy, Bravery, November

Around five on the afternoon of 10 November 1975 Captain Bernie Cooper was piloting his gigantic 700 foot cargo carrier Arthur M. Andersen in thirty-foot seas. He was concerned about […]

Read more

Where Exactly Are We?

Ability is what you’re capable of accomplishing. Motivation determines how you approach your capability. Attitude determines how well you’ll do it. But here’s the conflict: Radio is as universal as […]

Read more

Greed Is Stealthy

Self interest is the enemy of all true affection. -Tacitus You’ve probably seen the nineties hit movie Wall Street either in its original run or on the plethora of movie […]

Read more

The Culture of Crewing

You may have missed this coruscating story, tucked away in the back pages of your sports section. We repeat this by request. Internationally the sport of Crew is becoming more […]

Read more

Blue Heaven

Table…chair…Aardvark. The University of North Carolina has been disgraced and it won’t simply end in prolonged embarrassment. No, this isn’t a sport column; just one person’s camera angle on a […]

Read more

Attitude is the Name of the Game – Positively!

Some of us were sitting around remembering our favorite motivational moments. Earlier in the decade former perennial power and then heavy favorite Tennessee invaded the hallowed ground of the Rose […]

Read more

Attitude Is The Name Of The Game-Positively

  Some of us were sitting around remembering our favorite motivational moments. Earlier in the decade former perennial power and then heavy favorite Tennessee invaded the hallowed ground of the […]

Read more

Radio’s Biggest Peril

It’s not predatory media, audience slippage, or ownership declivity. It’s among us daily; seldom talked about in columns or at conferences other than RAB. No, the terrible beating of dark […]

Read more

Three Really Immutable Laws of Mindshare

15 years ago Al Ries and Jack Trout wrote Twenty Two Immutable Laws of Marketing. In our firm we’re always looking for the latest edge but in that process we […]

Read more