Winning a presidential election has a great deal to do with winning the ratings election. Both involve an audience who is asked to vote for a preferred option at a […]
Read more →There will never be a perfect media measurement. Nielsen after a long hiatus returned then disengaged radio ratings in the blink of an eye between 2006 and 2010. Early 80’s […]
Read more →Even in PPM markets reality remains the same: Lifestyle dictates the amount of time a person affords to radio listening and as opposed to radio trickeration. How much time would […]
Read more →Audience Development Group has stood behind the contention most listeners will indeed listen through spot-sets, with many revealing in focus panels that “they expect commercials” with some stressing that “some […]
Read more →The ARBITRON FEBRUARY PPM Client Briefing took an interesting turn after company executives cited benchmark-worthy performance metrics, updates on its in-person recruitment and ARBITRON’s transition to address-based sample. Two executives […]
Read more →The following rejoinder to Radio Ink pursuant to their article on Pandora’s mission to “destroy radio” was authored by Mary Beth Garber, Southern California Radio Broadcasters’ Association. It is a […]
Read more →Radio’s Magical History Tour Don’t be Afraid, be Ready Fast water, rapid changes, a hue and cry for certainty in an uncertain world; everyone fixates on how to succeed. Sometimes […]
Read more →Bridge Listening Pyramid BRIDGE RATINGS offered a more optimistic vision of radio’s future growth in its latest “Device Usage Study,” asserting that terrestrial radio finally “gets it” when it comes […]
Read more →Did you know that 100 is no longer 100? According to Arbitron, 100 is now 65, or 91, or even 115. Imagine paying for 100 feet of rope, and getting […]
Read more →Should you invest in TV, radio, billboards and other media where you can’t measure whether your ad works? Is an ad in New York magazine worth 1,000 times as much […]
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