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Articles

The Midweek Motivator – Leadership Autopsies

The Covid conflagration has unleashed a cornucopia of lessons on leadership. Some have used it as a platform for progress, others as an artificial process suggesting their teammates “have their […]

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The Robinson Report – Shrink The Audience

‘At stadium shows, we connect by shrinking the audience, reducing the place so the guy in the back row of the balcony is the one left’ –Dave Murray Iron Maiden  […]

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The Midweek Motivator – Captain Phillips and Threat Management

It’s a very bad thing to become accustomed to good luck and threat-avoidance… hurricanes, terrorism, the outbreak of a pandemic, or a friend’s passing; none of us owns a crystal […]

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The Midweek Motivator – Help Your People

While a station owner, nothing was more important to me than snagging and keeping talented, motivated, collaborative people. One of several key questions we asked potential candidates for programming or […]

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The Robinson Report – Google Listener

“Begin – with the end in mind” – Steven Covey Big ads aired all around The Super Bowl last night.  Each expressly targeted to the end-consumer.  Toyota – Jeep – even a mortgage spot made us – lean […]

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The Mid-Week Motivator – The Art of Cinematic Promos

Here’s one targeted right to Radio’s programmers. Put to the ultimate test, the measure of a great promo is its ability to make someone look at their radio. Half of all promo […]

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The Robinson Report – Hard Job

“Chance Favors Only The Prepared Mind” – Louis Pasteur One day – sitting in a plane somewhere over the Midwest, a casual glance at the notes a weary traveler is creating […]

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The Midweek Motivator – Disasters

“Sweet are the uses of adversity” wrote Shakespeare. In the late summer of ‘92, Florida City, Florida people walked through the rubble where their homes once stood. A father walked […]

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The Robinson Report – Secret Weapon

“One of the first rules of science – if somebody delivers a Secret Weapon to you, you better use it.” Herbert Simon Often times, we discuss what makes your brand ‘unique’.   The […]

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The Midweek Motivator – Has Media Learned Anything from the Beer Wars?

“Many assume that half efforts can be effective. A small jump is easier than a large one, yet no one hoping to cross a wide ditch would cross half of […]

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