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Articles

The Robinson Report – 11 Minutes

The NFL season is at the halfway point.  Adjustments to be made – injuries to cover – quarterbacks in question. Hundreds of hours have been invested in training camps, between […]

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The Midweek Motivator – Bravado and Miscalculation

If you knew you had a one-in-three chance of succeeding with a competitive attack, would you still launch it? There are no empirical formulas for calculating the percentage of how […]

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The Robinson Report – The Fringe

“We are stardust, we are golden. We are billion year old carbon. And we got to get ourselves back to the garden” –Crosby, Still & Nash Woodstock was all about – The […]

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The Midweek Motivator – The Fog Of Measurement

“It would be wrong to play a very popular song if it didn’t fit the station’s brand. You have to weigh long-term decline against a short term ratings gain.” Jon Coleman  […]

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The Robinson Report – Brand Bland

“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep […]

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Tomorrow Media – BBD&O

Every member of your programming and sales staff should read this sledgehammer of an endorsement from one of Advertising’s Mad Men legacy shops, BBD&O. It is inarguable!  BBDO CEO Calls Radio […]

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The Robinson Report – The Unexpected

Background TV – you know the kind when it’s ON just to be on? One night – every night – when you have the tube on and a laptop – […]

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Tomorrow Media – The Dirty Dozen

 The Dirty Dozen-12 Reasons for Ad Failure  A client’s insistence on instant gratification. The fantasy that he/she can reach more people than budget will allow.  Trying to spray and pray: […]

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The Midweek Motivator – To The Program Directors

If you missed the NAB you missed a typically strong “Dallas conference;” not simply the official agenda but those off-moments where people find commonality, many recognizing a resurgence of energy […]

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The Robinson Report – Let’s Eat An Egg!

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch Innovation is a lonely place. Usually an ‘ah-a’ moment experienced alone. Experimentation carries risks […]

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