The Covid conflagration has unleashed a cornucopia of lessons on leadership. Some have used it as a platform for progress, others as an artificial process suggesting their teammates “have their […]
Read more →‘At stadium shows, we connect by shrinking the audience, reducing the place so the guy in the back row of the balcony is the one left’ –Dave Murray Iron Maiden […]
Read more →It’s a very bad thing to become accustomed to good luck and threat-avoidance… hurricanes, terrorism, the outbreak of a pandemic, or a friend’s passing; none of us owns a crystal […]
Read more →While a station owner, nothing was more important to me than snagging and keeping talented, motivated, collaborative people. One of several key questions we asked potential candidates for programming or […]
Read more →“Begin – with the end in mind” – Steven Covey Big ads aired all around The Super Bowl last night. Each expressly targeted to the end-consumer. Toyota – Jeep – even a mortgage spot made us – lean […]
Read more →Here’s one targeted right to Radio’s programmers. Put to the ultimate test, the measure of a great promo is its ability to make someone look at their radio. Half of all promo […]
Read more →“Chance Favors Only The Prepared Mind” – Louis Pasteur One day – sitting in a plane somewhere over the Midwest, a casual glance at the notes a weary traveler is creating […]
Read more →“Sweet are the uses of adversity” wrote Shakespeare. In the late summer of ‘92, Florida City, Florida people walked through the rubble where their homes once stood. A father walked […]
Read more →“One of the first rules of science – if somebody delivers a Secret Weapon to you, you better use it.” Herbert Simon Often times, we discuss what makes your brand ‘unique’. The […]
Read more →“Many assume that half efforts can be effective. A small jump is easier than a large one, yet no one hoping to cross a wide ditch would cross half of […]
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