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Articles

ADG Magna Carta

Radio’s Magical History Tour Don’t be Afraid, be Ready Fast water, rapid changes, a hue and cry for certainty in an uncertain world; everyone fixates on how to succeed. Sometimes […]

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Bridge: Alternative Platforms To Spur Radio TSL Growth

Bridge Listening Pyramid BRIDGE RATINGS offered a more optimistic vision of radio’s future growth in its latest “Device Usage Study,” asserting that terrestrial radio finally “gets it” when it comes […]

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Radio’s Rubber Ruler

Did you know that 100 is no longer 100? According to Arbitron, 100 is now 65, or 91, or even 115. Imagine paying for 100 feet of rope, and getting […]

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Unmeasurable Media

Should you invest in TV, radio, billboards and other media where you can’t measure whether your ad works? Is an ad in New York magazine worth 1,000 times as much […]

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