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Articles

Tomorrow Media – The Dirty Dozen

 The Dirty Dozen-12 Reasons for Ad Failure  A client’s insistence on instant gratification. The fantasy that he/she can reach more people than budget will allow.  Trying to spray and pray: […]

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The Midweek Motivator – To The Program Directors

If you missed the NAB you missed a typically strong “Dallas conference;” not simply the official agenda but those off-moments where people find commonality, many recognizing a resurgence of energy […]

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The Robinson Report – Let’s Eat An Egg!

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch Innovation is a lonely place. Usually an ‘ah-a’ moment experienced alone. Experimentation carries risks […]

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The Midweek Motivator – Format Challenges/NAB Week

There’s no place more fitting than Dallas for an NAB; especially in this competitive moment with a lot on the line for someone charged with their station’s success (meaning any […]

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The Robinson Report – The 15 Million Dollar Day

“The Will To Win Is Nothing Without The Will To Prepare To Win”-General George Patton July 5th, 2008. The Williams Sisters had three short hours for both their emotions and muscles to […]

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The Midweek Motivator – Complacency

Each Success Only Buys A Ticket To A More Difficult Challenge So many opportunities, so much competition in any field of recognized endeavor ultimately leads us to the proverbial fork in […]

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The Robinson Report – Additive – Is Subtractive

You run across it every day. The bloated Mission Statement – the prolonged podcast. Internet articles that are much longer than needed. Media brands with many – not one – […]

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The Robinson Report – Fire Hose

“The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.”  -Charles Darwin Who has the time? Broadcasts – podcasts – bloggers – social media. In […]

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The Robinson Report – 12 Notes

“Music is essentially 12 notes between any octave. It’s the same story told over and over. All any artist can offer the world is how they see those twelve notes.” -Bobby (Sam […]

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The Robinson Report – The Black Mirror

“I am not the only person who uses his computer mainly for the purpose of diddling with his computer.” –Dave Berry The Black Mirror is a dark series – found on Netflix […]

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