We Proudly Own No Cookie Cutter
Grand Rapids - (616) 633-3770 Indianapolis - (317) 769-0583

Articles

The Culture of Crewing

You may have missed this coruscating story, tucked away in the back pages of your sports section. We repeat this by request. Internationally the sport of Crew is becoming more […]

Read more

Blue Heaven

Table…chair…Aardvark. The University of North Carolina has been disgraced and it won’t simply end in prolonged embarrassment. No, this isn’t a sport column; just one person’s camera angle on a […]

Read more

Attitude is the Name of the Game – Positively!

Some of us were sitting around remembering our favorite motivational moments. Earlier in the decade former perennial power and then heavy favorite Tennessee invaded the hallowed ground of the Rose […]

Read more

Attitude Is The Name Of The Game-Positively

  Some of us were sitting around remembering our favorite motivational moments. Earlier in the decade former perennial power and then heavy favorite Tennessee invaded the hallowed ground of the […]

Read more

When Stuff Goes Wrong

  Consultant Tips¬† By Tim Moore October 21, 2014 “Everyone has a good plan … until someone punches them in the face.” -Mike Tyson On a given day, we endure […]

Read more

Radio’s Biggest Peril

It’s not predatory media, audience slippage, or ownership declivity. It’s among us daily; seldom talked about in columns or at conferences other than RAB. No, the terrible beating of dark […]

Read more

Three Really Immutable Laws of Mindshare

15 years ago Al Ries and Jack Trout wrote Twenty Two Immutable Laws of Marketing. In our firm we’re always looking for the latest edge but in that process we […]

Read more

Where’s the Courage?

“Let’s go with what we know will work,” followed by the minions appending, “well, he/she has the courage of their convictions.” Coming from a military perspective inflexible attitude is a […]

Read more

Time’s Up!

When we compare aptitudes, personality profiles, tendencies for success, and whatever other variants are available for analysis, there is only one common factor with which we are all exactly equal […]

Read more

A Zillion to One

To love what you do, and feel that it matters. Could anything be more fun? Katherine Graham Churchill said “A fanatic is someone who won’t change their mind and can’t […]

Read more