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The Robinson Report

The Robinson Report – Oprah!

“If something is wrong, fix it if you can. But train yourself not to worry; worry never fixes anything” – Earnest Hemingway During the Ken Burns documentary Hemingway – just […]

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The Robinson Report – Same As It Ever Was

Once gray winter night, I took the opportunity to clean out old folders in a closet. As I opened the first box, the musty aroma filled my lungs. You know […]

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The Robinson Report – Wildfires

If you tracked the manic wildfires last summer, it appeared that much of our nation is on fire – out west.  The brave men and women that fight these fires have limited resources – […]

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The Robinson Report – Customer Service Revisited

Covid – 19 certainly has altered the way we do business.  Events virtual – Zoom client meetings – no-touch contesting.  Covid Customer Service has changed – and so must you.  […]

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The Robinson Report – R.I.P.S.

Wonder when it leaked into business?   Most likely with the pervasion of overly-researched, splintered brands and the advent of syndicated consultancy.  When did every one of our brands need a slogan?  […]

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The Robinson Report – Adjustment

“Sometimes the best map will not guide you – you can’t see what’s round the bend. Sometimes the road leads through dark places – sometimes the darkness is your friend.” […]

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The Robinson Report – Creative Mistake

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” Scott Adams (Through Dilbert)  There is no ‘perfect’.  The talent bloodbath brought on by overextended owners, Covid-19 and economic downturn […]

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The Robinson Report – Shrink The Audience

‘At stadium shows, we connect by shrinking the audience, reducing the place so the guy in the back row of the balcony is the one left’ –Dave Murray Iron Maiden  […]

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The Robinson Report – Google Listener

“Begin – with the end in mind” – Steven Covey Big ads aired all around The Super Bowl last night.  Each expressly targeted to the end-consumer.  Toyota – Jeep – even a mortgage spot made us – lean […]

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The Robinson Report – Hard Job

“Chance Favors Only The Prepared Mind” – Louis Pasteur One day – sitting in a plane somewhere over the Midwest, a casual glance at the notes a weary traveler is creating […]

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