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Articles

The Midweek Motivator – What Effective Brands Have In Common

“Never spend a cent on any type of advertising until you first decide on how you’ll measure your ROI.” I had the pleasure of working with Chuck Mefford when we […]

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The Robinson Report – Attitude

”The only disability in life is a bad attitude” –Dale Carnegie Our neighbor Bruce is one of those people who ALWAYS beams a smile. With the people on our block […]

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The Midweek Motivator – Uncommon Valor

Several years ago Mel Gibson set out to make a film comeback. He became intensely inspired on discovering a World War II account of Conscientious Objector Desmond Doss who unarmed, […]

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The Robinson Report – Meat On The Bone

“You’ve got a few seconds – at best – to make a case for WHY they should keep listening to you.  Make EVERY minute the best” – Karen Young – […]

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The Midweek Motivator – Ch-Ch-Changes

More and more we’re asked, “What do you guys recommend for improving the climate in our building…it seems to have deteriorated over the past two years of the Covid era!” […]

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The Midweek Motivator – Starbucks Fought for Its Life, Without Losing Its Soul

The brilliant architect of Starbucks Howard Schultz looked back on his company’s early marketing era and was incredibly candid, not to mention enlightening. Schultz reminisced about seeing the first Starbuck’s […]

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The Robinson Report – Trader Joe’s

Many legacy brands hold nefarious secrets. Coca-Cola was developed during The Civil War – laced with morphine – to ease the pain of soldiers in field hospitals. Both Volkswagen and […]

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The Midweek Motivator – The Rule of the Mind

Al Reiss and Jack Trout once proclaimed, “If marketing is a battle of perceptions—not product—then the mind take precedence over the marketplace.” For those of us in Media, consider this […]

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The Midweek Motivator – Work On A Superiority Complex

Most of us have been raised to be modest, polite, and avoid inflated self-assessment. Some have learned adapted that posture and in the heat of business decision-making it becomes easy […]

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The Robinson Report – The Tracks and The Dash

“Through the Mississippi darkness, rolling down to the sea, but all the towns and people seem, to fade into a bad dream” – Steve Goodman There a train that’s been […]

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