“One of the first rules of science – if somebody delivers a Secret Weapon to you, you better use it.” Herbert Simon Often times, we discuss what makes your brand ‘unique’. The […]
Read more →“Many assume that half efforts can be effective. A small jump is easier than a large one, yet no one hoping to cross a wide ditch would cross half of […]
Read more →As a very young exec in Dallas I had the thrill of learning from the iconic David Ogilvy (Ogilvy & Mather). Creator of epic campaigns, among his most revered principles […]
Read more →“In advertising, not to be different is suicidal” – Bill Bernback The clock is ticking. “SURVEY – 53% don’t watch any live TV ads” That is – during LIVE TV viewers are […]
Read more →American Literature lost an icon when it lost Pat Conroy. Conroy’s fiction including Prince of Tides, Beach Music, and Lords of Discipline are among his most acclaimed. Each enveloped a similar theme: […]
Read more →“The New Year – full of things that have never been”– Rainer Maria Rilke From all of us at The Audience Development Group – the happiest of a New Year to you and […]
Read more →How many times over your life has someone reminded you, “You’re wrong!”? The person who doesn’t make mistakes is unlikely to make anything. Failures and false starts can often be […]
Read more →The year – 1989. As an Assistant Program Director, Music Director and Research Director in a three-way Phoenix Top 40 battle, my responsibilities included cultivating quality research, well-tested music and […]
Read more →If you follow college football you’ve come to know and probably like Kirk Herbstreit. Kirk was a yeoman-like quarterback at Ohio State in the early 90’s. His camera appeal, likeability […]
Read more →“Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning” – Albert Einstein With the steamroller that is the digital age, we either get […]
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