“Never spend a cent on any type of advertising until you first decide on how you’ll measure your ROI.” I had the pleasure of working with Chuck Mefford when we […]
Read more →”The only disability in life is a bad attitude” –Dale Carnegie Our neighbor Bruce is one of those people who ALWAYS beams a smile. With the people on our block […]
Read more →Several years ago Mel Gibson set out to make a film comeback. He became intensely inspired on discovering a World War II account of Conscientious Objector Desmond Doss who unarmed, […]
Read more →“You’ve got a few seconds – at best – to make a case for WHY they should keep listening to you. Make EVERY minute the best” – Karen Young – […]
Read more →More and more we’re asked, “What do you guys recommend for improving the climate in our building…it seems to have deteriorated over the past two years of the Covid era!” […]
Read more →The brilliant architect of Starbucks Howard Schultz looked back on his company’s early marketing era and was incredibly candid, not to mention enlightening. Schultz reminisced about seeing the first Starbuck’s […]
Read more →Many legacy brands hold nefarious secrets. Coca-Cola was developed during The Civil War – laced with morphine – to ease the pain of soldiers in field hospitals. Both Volkswagen and […]
Read more →Al Reiss and Jack Trout once proclaimed, “If marketing is a battle of perceptions—not product—then the mind take precedence over the marketplace.” For those of us in Media, consider this […]
Read more →Most of us have been raised to be modest, polite, and avoid inflated self-assessment. Some have learned adapted that posture and in the heat of business decision-making it becomes easy […]
Read more →“Through the Mississippi darkness, rolling down to the sea, but all the towns and people seem, to fade into a bad dream” – Steve Goodman There a train that’s been […]
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