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Articles

The Robinson Report – Secret Weapon

“One of the first rules of science – if somebody delivers a Secret Weapon to you, you better use it.” Herbert Simon Often times, we discuss what makes your brand ‘unique’.   The […]

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The Midweek Motivator – Has Media Learned Anything from the Beer Wars?

“Many assume that half efforts can be effective. A small jump is easier than a large one, yet no one hoping to cross a wide ditch would cross half of […]

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The Midweek Motivator – 12 Reasons For Ad Failure

As a very young exec in Dallas I had the thrill of learning from the iconic David Ogilvy (Ogilvy & Mather). Creator of epic campaigns, among his most revered principles […]

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The Robinson Report – Time Spent

“In advertising, not to be different is suicidal” – Bill Bernback The clock is ticking.  “SURVEY – 53% don’t watch any live TV ads”  That is – during LIVE TV viewers are […]

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The Midweek Motivator – The Death of Santini

American Literature lost an icon when it lost Pat Conroy. Conroy’s fiction including Prince of Tides, Beach Music, and Lords of Discipline are among his most acclaimed. Each enveloped a similar theme: […]

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The Robinson Report – 2020 In The Rear View

“The New Year – full of things that have never been”– Rainer Maria Rilke From all of us at The Audience Development Group – the happiest of a New Year to you and […]

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The Midweek Motivator – It’s Right To Be Wrong

How many times over your life has someone reminded you, “You’re wrong!”? The person who doesn’t make mistakes is unlikely to make anything. Failures and false starts can often be […]

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The Robinson Report – “You Can’t Create Great Radio…”

The year – 1989.   As an Assistant Program Director, Music Director and Research Director in a three-way Phoenix Top 40 battle, my responsibilities included cultivating quality research, well-tested music and […]

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The Midweek Motivator – Kirk, What Were You Thinking?

If you follow college football you’ve come to know and probably like Kirk Herbstreit. Kirk was a yeoman-like quarterback at Ohio State in the early 90’s. His camera appeal, likeability […]

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The Robinson Report – Chasing Questions

 “Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning” – Albert Einstein  With the steamroller that is the digital age, we either get […]

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