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Articles

The Robinson Report – Mothership

Through Covid-19 and civil unrest, now – perhaps more than any other time in broadcast – it’s more important than ever to make a connection with your words.  We do […]

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The Robinson Report – Reception

“Your perception will determine your reception”  – Bernard Kelvin Clive  Elwood, Indiana.  A small town filled with Americana Values – tucked in the belly of The Hoosier State.  Also, home to […]

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The Midweek Motivator -The Stockdale Paradox

Justifiably the late John McCain is the person most remembered for his ordeal as an abused guest of the “Hanoi Hilton”. Admiral Jim Stockdale however was the highest ranking officer […]

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The Robinson Report – Name

“Remember my name and you add to my feeling of importance” – Dale Carnegie  Covid-19 certainly has changed the networking game – If not all but canceled it.  Events will require masks […]

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The Robinson Report – Kaizen

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning”-Benjamin Franklin  If you are a writer – you’ve had Writer’s Block. The fix?  Write.  Your first […]

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The Midweek Motivator – Ambush

Like it or not the true state of Radio today demands outwitting, outflanking, out battling your competitors. Radio’s war is adjudicated through listeners measured by Nielsen and/or by response-rates to […]

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The Robinson Report – Build Alliances

A refresher from when the world was different – January 2020.) Notice how, with little fanfare, artists have taken to aggressively building alliances with other media. Far beyond 15 years […]

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The Midweek Motivator – It Don’t Cost Nothin’ To Be Nice

One of our exemplary market managers (Dave Beck) sent me an inspiring story I had long forgotten. Alabama’s iconic coach Paul “Bear” Bryant is forever etched in Football history. Speaking […]

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The Robinson Report – Spectacular

The Robinson Report – Spectacular

The human brain has around 7 slots of short-term memory at any given time, although my wife Monica will argue that I under-perform in this category.  Why Be Good When […]

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The Midweek Motivator – 2020 Radio Wellness Check

America 2020: an era in which surface has passed for substance. It’s easy for us to believe the wrong people, take the bait and run. Well denial is a destination. […]

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