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Articles

The Robinson Report – Corn

“Outside another yellow moon punched a hole in the nighttime. I climb through the window and down the street, shining like a new dime.”  Downtown Train – Tom Waits Regardless […]

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The Midweek Motivator – Is Your Position Contestable? The Sequel.

If you missed last week’s column we explored the proposition of “contestability” pointing out that if a competitor is branding using the opposite theme, your brand is probably viable. Last […]

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The Robinson Report – Utility

It rings inside – like it was yesterday.  As a young talent and just off a record ratings book, the ‘consultant’ came to visit, and outlined that the big audience, […]

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The Midweek Motivator – Is Your Position Contestable?

When doing competitive for our clients (and their opponents) we pay close attention to this question: “Is this position truly contestable?”  A focused point of differentiation beats the heck out […]

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The Robinson Report – Message

“Make it simple. Make it memorable. Make it inviting.”– Leo Burnett Your brand is messy. And – it’s not your fault. The human brain has  seven slots of short-term memory(give or take two […]

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The Midweek Motivator – A Higher Call

Four days before Christmas 1943 on his first mission, 21-year-old 2nd Lt. Charlie Brown was trying to nurse his badly shot-up B-17 back to safety. Half his crew lay wounded […]

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The Robinson Report – The Jungle

 “You don’t have to be satisfied with America as you find it.You can change it.”– Upton SinclairThe Jungle  Budget time – 2021. Yes – Christmas decorations will hit Wal-Mart this month. And budget […]

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The Midweek Motivator – The Hard Road To Excellence

“I hear and I forget. I see and I remember. But I DO and I understand.” (Chinese proverb)  A few years ago right out of grad school, my daughter accepted her […]

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The Robinson Report – Mothership

Through Covid-19 and civil unrest, now – perhaps more than any other time in broadcast – it’s more important than ever to make a connection with your words.  We do […]

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The Robinson Report – Reception

“Your perception will determine your reception”  – Bernard Kelvin Clive  Elwood, Indiana.  A small town filled with Americana Values – tucked in the belly of The Hoosier State.  Also, home to […]

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