“Outside another yellow moon punched a hole in the nighttime. I climb through the window and down the street, shining like a new dime.” Downtown Train – Tom Waits Regardless […]
Read more →If you missed last week’s column we explored the proposition of “contestability” pointing out that if a competitor is branding using the opposite theme, your brand is probably viable. Last […]
Read more →It rings inside – like it was yesterday. As a young talent and just off a record ratings book, the ‘consultant’ came to visit, and outlined that the big audience, […]
Read more →When doing competitive for our clients (and their opponents) we pay close attention to this question: “Is this position truly contestable?” A focused point of differentiation beats the heck out […]
Read more →“Make it simple. Make it memorable. Make it inviting.”– Leo Burnett Your brand is messy. And – it’s not your fault. The human brain has seven slots of short-term memory(give or take two […]
Read more →Four days before Christmas 1943 on his first mission, 21-year-old 2nd Lt. Charlie Brown was trying to nurse his badly shot-up B-17 back to safety. Half his crew lay wounded […]
Read more →“You don’t have to be satisfied with America as you find it.You can change it.”– Upton SinclairThe Jungle Budget time – 2021. Yes – Christmas decorations will hit Wal-Mart this month. And budget […]
Read more →“I hear and I forget. I see and I remember. But I DO and I understand.” (Chinese proverb) A few years ago right out of grad school, my daughter accepted her […]
Read more →Through Covid-19 and civil unrest, now – perhaps more than any other time in broadcast – it’s more important than ever to make a connection with your words. We do […]
Read more →“Your perception will determine your reception” – Bernard Kelvin Clive Elwood, Indiana. A small town filled with Americana Values – tucked in the belly of The Hoosier State. Also, home to […]
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